Open Access. Powered by Scholars. Published by Universities.®
- Keyword
-
- Advertisements (1)
- Appearance (1)
- Appearance management; celebrity images; dress; identity; post-partum; pregnancy (1)
- Apps (1)
- Brand Attractiveness (1)
-
- Brand Identification (1)
- Collaborative (1)
- Consumer (1)
- Consumption (1)
- Critical Thinking (1)
- Discrimination (1)
- Fashion Forecasting (1)
- Learning (1)
- Literature (1)
- Lookism (1)
- Luxury Fashion (1)
- Luxury brands (1)
- Semiotics (1)
- Sex in advertisements (1)
- Sexuality (1)
- Students (1)
- Styles (1)
- Teaching (1)
- VARK (1)
Articles 1 - 8 of 8
Full-Text Articles in Fashion Business
Impact Of Sex In Luxury Fashion Advertisements On Brand Attractiveness And Identification, Alyssa Dana Dana Adomaitis, Diana Saiki, Juan Del Pozo Severino
Impact Of Sex In Luxury Fashion Advertisements On Brand Attractiveness And Identification, Alyssa Dana Dana Adomaitis, Diana Saiki, Juan Del Pozo Severino
Publications and Research
Purpose
This study examined perceived brand attractiveness of and identification with fashion luxury brands given different levels of sexuality in advertisements. Sex in advertisements has become increasingly more common to generate attention and interest in fashion luxury products, with limited research on its influence on the consumer. However, the use of sexuality in luxury advertisements may counter the ethical expectations of brands by the current consumer in the United States.
Design/methodology/approach
A sample of 1,266 males and females completed a survey on brand attractiveness and identification after examining an advertisement of a luxury fashion product. Participants were assigned an advertisement …
Brand Personality And Sexuality Levels Of Luxury Advertisements, Alyssa Dana Adomaitis, Diana Saiki
Brand Personality And Sexuality Levels Of Luxury Advertisements, Alyssa Dana Adomaitis, Diana Saiki
Publications and Research
This study examined perceived brand attractiveness of and identification with fashion luxury brands given different levels of sexuality in advertisements. Sex in advertisements has become increasingly more common to generate attention and interest in fashion luxury products with limited research on its influence on the consumer. A sample of 1266 males and females completed a survey on brand attractiveness and identification after examining an advertisement of a luxury fashion product. Participants were assigned an advertisement that featured a same-gendered model at one of four levels of sexuality (fully clothed to nude). The results indicated less sexuality in luxury advertisements was …
Postpartum Celebrity Images: Influence On Self- Thoughts And Appearance Management Behaviours Of Postpartum Women, Alyssa Dana Adomaitis, Kim K. P. Johnson
Postpartum Celebrity Images: Influence On Self- Thoughts And Appearance Management Behaviours Of Postpartum Women, Alyssa Dana Adomaitis, Kim K. P. Johnson
Publications and Research
Within previous decades, opinions about pregnancy and post-partum behaviour featured in various news articles and within popular literature emphasized issues related to pregnancy and liquor; campaigns against teen pregnancy; pregnancy and weight gain; and pregnancy and dieting behaviour. Attention has shifted from these issues to appearance-related topics including rapid weight loss, exercise regiments and food restriction. For example, photographs of celebrities have provided visual evidence that women can gain weight during pregnancy, give birth and within weeks revert to a thin, pre-pregnant body size. A qualitative method was used to explore to what extent, if any, images of post-partum celebrity …
Appearance Discrimination: Lookism And The Cost To The American Woman, Alyssa Dana Adomaitis, Rachel Raskin, Diana Saiki
Appearance Discrimination: Lookism And The Cost To The American Woman, Alyssa Dana Adomaitis, Rachel Raskin, Diana Saiki
Publications and Research
No abstract provided.
Learning Styles Of Students Enrolled In Fashion Classes: Academic Level, Geographic Region, And Major, Harrison Qiu, Diana Saiki, Alyssa Dana Adomaitis
Learning Styles Of Students Enrolled In Fashion Classes: Academic Level, Geographic Region, And Major, Harrison Qiu, Diana Saiki, Alyssa Dana Adomaitis
Publications and Research
No abstract provided.
An Examination Of "Lookism" In Scholarly Literature, Diana Saiki, Alyssa Dana Adomaitis, Gundlach Jessica
An Examination Of "Lookism" In Scholarly Literature, Diana Saiki, Alyssa Dana Adomaitis, Gundlach Jessica
Publications and Research
No abstract provided.
Developing An Attitudinal Model Of Collaborative Consumption: Moderating Effects Of Consumer Traits And Situational Factors, Alyssa Dana Adomaitis, Caroline Kobia, Diana Saiki
Developing An Attitudinal Model Of Collaborative Consumption: Moderating Effects Of Consumer Traits And Situational Factors, Alyssa Dana Adomaitis, Caroline Kobia, Diana Saiki
Publications and Research
No abstract provided.
A Fashion Paradox: Reflective Thinking For Fashion Forecasting, Alyssa Dana Adomaitis
A Fashion Paradox: Reflective Thinking For Fashion Forecasting, Alyssa Dana Adomaitis
Publications and Research
No abstract provided.