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Full-Text Articles in Fashion Business
Apparel Students' Perception Of Denim Quality In Relation To Price And Brand, Karli Haws
Apparel Students' Perception Of Denim Quality In Relation To Price And Brand, Karli Haws
Apparel Merchandising and Product Development Undergraduate Honors Theses
The purpose of this study is to evaluate apparel students’ perception of quality in denim jeans based on the influences of price and brand. The following research objectives were developed:
1. To determine if apparel students’ perceptions of garment quality are affected by price and brand.
2. To determine how apparel students perceive quality in a garment.
3. To determine if price and brand are indicators of quality to apparel students.
An Evaluation Of The Quality Of Mens 100% Cotton Jersey Knit T-Shirts Representing Three Retail Categories, Jeanne Oakes Badgett
An Evaluation Of The Quality Of Mens 100% Cotton Jersey Knit T-Shirts Representing Three Retail Categories, Jeanne Oakes Badgett
Theses and Dissertations--Retailing and Tourism Management
The purpose of this research was to evaluate the quality of design, materials, construction, appearance, and performance of mens 100% cotton jersey knit t-shirts from three retail categories: mass merchant, fast fashion, and better. These retail categories were represented by brands Fruit of the Loom, H&M, and Brooks Brothers, respectively. A convenience sample was comprised of 78 t-shirts. 13 white and 13 navy t-shirts from each brand were used for testing according to ASTM and AATCC standards and specifications. Evaluations and measurements were conducted before washing, and after one, five, ten, and twenty laundry cycles. The t-shirts were evaluated for …
Quality Evaluation Of Jeans At Three Price Categories, Behnoosh Ghaani Farashahi
Quality Evaluation Of Jeans At Three Price Categories, Behnoosh Ghaani Farashahi
Theses and Dissertations--Retailing and Tourism Management
The purpose of this study was to evaluate the specifications, appearance and performance characteristics of jeans at three price categories and to evaluate the relationship between price and product quality. Three brands; Lucky, Gap, and Faded Glory represented men’s jeans in the price categories of better, moderate, and mass merchant (budget). Jeans were inspected and the design, material, and construction specifications were identified and compared. The appearance and performance characteristics of jeans were evaluated initially and compared to the initial characteristics after one and five launderings. ASTM and AATCC test methods were used to evaluate color difference, colorfastness to dry …