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Rse Et Pratiques Des Responsables De Communication: Cas Des Entreprises D'Agroalimentaire De Souss Massa Daraa, Hind Benouakrim, Fatima El Kandoussi

Dirassat

CSR corporate social responsibility and practices of communication managers: case study food companies of Souss Massa Draa

Increased pressure from civil society and the community financial, generated by the strong growth of ecological and societal problems has pushed companies to adopt more transparent and responsible modes of governance. This governance has resulted in actions and so-called responsible and citizen speeches. Accordingly, communication on Corporate Social Responsibility takes on, in this context, a particular strategic and operational dimension. To study it, we propose in this article to study the concept of CSR and that of communication on social responsibility. CSR on …