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"You Can Count On It!" Using County Auditors' Data For Marketing Research Group Projects, Julie M. Szendrey
"You Can Count On It!" Using County Auditors' Data For Marketing Research Group Projects, Julie M. Szendrey
Atlantic Marketing Association Proceedings
Marketing educators who teach research-based courses face several challenges in the designing and teaching of analytical-based group projects. The “ideal” research project contains all the elements of the research process as shown in Figure 1 (Neuman 2009, Zeis, Shah, Regassa, & Ahmadian 2001). Fewer pedagogical limitations would exist, such as a limited 16-week semester and time constraints relating to selecting a topic, survey development and distribution, institutional review board approvals, and of course data collection to name a few.