Business Intelligence Commons^™

Perspective: Influencing Systemic Change, Lilliam Lowery, Ed. D.

Leadership Hour at Otterbein University

Dr. Lowery comes to FutureReady Columbus from the Maryland State Department of Education, where she served as state superintendent of schools. Under her leadership, Maryland has consistently finished among the nation’s top performing state school systems, according to Education Week’s Quality Counts, the most comprehensive assessment of the state of American education.

Key Factors Of Sustainable Firm Performance: A Strategic Approach, Mustafa Emre Civelek, Murat Çemberci, Okşan Kibritci Artar, Nagehan Uca

Zea E-Books Collection

The development of information technologies and their increased significance for business environments have forced businesses to rethink traditional methods of generating value and surviving the hyper-competitive conditions of our time. The uncertainty, dynamism, volatility, and impermanence of modern commercial environments have shifted the foundations of business success and survival.

Key factors that now affect firm performance and determine sustainability include knowledge creation, knowledge management, uncertainty management, organizational intelligence, and supply chain administration. The authors propose an analytical approach to identifying and enhancing these critical factors, and they describe ways for firms to exploit their strengths and minimize or compensate for …

A Mixed-Methods (Quantitative-Qualitative) Study To Identify The Perceived Level Of, Zeky Zardo

Dissertations

Different approaches to developing leaders have been established through various forms of self-assessment, action learning, and education and training activities (Smither et al., 2005). The existing body of research on the impact and success of college and university leadership development programs focuses heavily on undergraduate leadership programs and not graduate-level programs such as the Master of Business Administration (MBA) or the doctorate. The purpose of this mixed-methods (quantitative–qualitative) study was to identify the perceived level of transformational leadership skill development by students enrolled in a doctoral program in organizational leadership. In addition, it was the purpose of this study to …

The "It" Factor, Ann Gallagher

Leadership Hour at Otterbein University

Gaining the Competitive Edge by Boosting Your Executive Presence

Have you ever known a leader or top executive who has got “it?” Well “it” is executive presence, and having “it” is the difference between moving up the ladder to leadership and being stuck on the middle rung. So have you got “it?”

Defining Your Own Sustainable Future, Jacob Johnsen

Jacob Johnsen, MSc

How do you create – and maintain – an attractive service portfolio, and how to compete in a shifting environment? In our changing world, survival is not a question of size, speed or coverage. You must be adaptive. Posts can find out where to adapt, by examining the changes in customer behaviour, changing demands and technological achievements. Volumes are shifting from letters to packets, and so far, courier companies have taken market share from posts. Jacob Johnsen looks at the current changes and gives some guidelines on how to set up pointers for an ever-changing direction.

Market Oriented Organizations And Talent Workers: Composition Of The Workforce And Its Influence On Market Orientation, Dawn Mueller, Pradeep Gopalakrishna

Atlantic Marketing Association Proceedings

Many organizations employ marketing initiatives to “assist” in launching new efforts to both internal and external audiences and weave marketing throughout as part of being “market oriented.” The primary motivation behind a market orientation is improvement of market performance, according to the literature (Narver and Slater, 1990; Kohli and Jaworski 1990).

There is literature on workforce composition and different types of workers and this includes concepts of talent workers and knowledge workers (Chowdhury 2003) and HEROes (Bernoff and Schadler 2010) but there is little to nothing on the type of workers employed by highly market-oriented organizations. …

College Students Use Social Networking Sites For Sharing With Friends, But Guess Who Else Is Looking?, Liz Alexander, Fred Mader, Deanna Mader

Atlantic Marketing Association Proceedings

Jobvite, a recruiting platform for the social web, reports from their annual 2012 survey of recruiters that 92% of U.S. companies are using social networking sites (SNS) for hiring purposes (Jobvit, 2012). Career Builder reported in 2009 that 45% of employers were using SNS to screen and research applicants (CareerBuilder, 2009). It is important that faculty and support staff working to place students, and the students themselves, understand the developments and practices in the use of social networking sites for job search and recruiting and the best methods, as well as detriments when marketing themselves. This study examines corporate recruiters’, …

A Systematic Review Of Anti-Brand Website Literature: What We Know And What We Need To Know, David L. Williams, Ellen Kolbas

Atlantic Marketing Association Proceedings

The emergence of Web 1.0 began an evolution in electronic communication. This platform resulted in a unidirectional communication flow (e.g. firm to consumer) that featured firms generating messages for public consumption. Web 1.0 gave rise to Web 2.0 and 3.0 platforms that facilitate bi-directional communication between firms and the public. This new method has resulted in an increase in consumer empowerment to create and disseminate marketing messages of their own (Williams, Crittenden, Keo, & McCarty, 2012). Third party stakeholders are disseminating electronic word-of-mouth communications about companies through the use of video, reviews, forums, microblogs and multiple other channels (Gil-Or, 2010). …

Using Focus Groups And Correspondence Analysis To Explore The Relationship Between Millennials' Online Behavior And Their Opinions Of Online Reviews, James E. Stoddard, Michael J. Dotson, Neel Das

Atlantic Marketing Association Proceedings

Consumer decision-making regarding a purchase is usually influenced by feedback received from other people in addition to prior experiences/beliefs/attitudes and marketer dominated information. Such diverse sources of influence are collectively referred to as the influence mix (Simonson and Rosen 2014). Of the different sources in the influence mix, word-of-mouth (i.e., feedback received from other people) is one of the most impactful sources of information (Duan, Gu, and Whinston 2008). With the advent of e-tailers on the Internet, the influence of word-of-mouth communication has grown significantly in the form of online consumer reviews (Schindler ad Bickart 2012). Research has shown that …

National Culture Dimensions And Consumer Digital Piracy: A European Perspective, Irena Vida, Monika Kukar-Kinney, Mateja Kos Kokli, James Reardon

Atlantic Marketing Association Proceedings

Digital piracy as a ubiquitous phenomenon affects a number of stakeholders, such as consumers, enterprises, and governments. Considering its global nature, it has been of particular interest to consumer researchers. Hence, a large body of digital piracy literature sheds light on the demand side and illuminates various predictors of digital piracy behavior (Harris & Daunt, 2011). Despite these efforts, very little attention has been devoted to applying international perspective in investigating digital piracy across different countries (Ki, Chang, & Khang, 2006). This study aims to fill this void by examining the digital piracy behavior in three EU countries. In addition, …

Fitting Consumer Needs To Perceived Product Value: The Example Of Apple Versus Samsung Products, Yi-Chia Wu, Arturo Vasquez-Parraga

Atlantic Marketing Association Proceedings

This study explores the fitting of consumer needs to product perceived value using the example of two lines of competitive products in the area of communication electronics, Apple products versus Samsung products. Five types of needs regarding digital communication and three types of related product value are evaluated for these two brands in order to know if product value differences have a distinctive effect on consumer needs.

This study focuses on the impact of perceived product values on certain consumer needs. We use Apple products and Samsung products to accomplish this.

An Exploration Of Hr Management And Toxic Leadership, Sabrina Michele Maxwell, Sabrina Michele Maxwell

Sabrina Michele Maxwell

This power point is the support for delivery of the data collection on toxic leadership and is provided to the PIHRA organization.

Effortless Building Census, Sam Kome

Library Staff Publications and Research

Library headcounts are tedious, time-consuming, and subject to the vagaries of scheduling, attention to detail, and incomplete (especially for consortia). If we conduct them perfectly, on-schedule without fail we can gather at best the number of patrons seated in various areas of the library at two arbitrary times per day. We don't know their home campus. We don't know how patronage varies by time of day. If only there was an automatic way of conducting counts that was automatic, unsleeping, and could differentiate between campuses The wireless infrastructure is (hopefully) always on, and devices are nearly ubiquitous, and typically signed …

Sustainability Reporting Practices Of Group Iii U.S. Air Carriers, Lukas Rudari, Mary E. Johnson

International Journal of Aviation, Aeronautics, and Aerospace

Once a side note, sustainability reporting has become an important issue for companies and airlines globally and in the U.S. This exploratory study examined the sustainability reporting practices of U.S. passenger and cargo air carriers with total revenues exceeding $1 billion classified as Group III air carriers by the U.S Department of Transportation. The results showed that 53% of Group III air carriers published sustainability reports. Out of these 53%, all except one referenced the Global Reporting framework in their sustainability reports. Forty percent or 6 out of 15 carriers participated in at least one Carbon Disclosure Project questionnaire. Based …

7 Tips To Grow Your Rural Business With Purpose And Meaning, Connie I. Reimers-Hild, Alyssa Dye

Community Vitality Initiative Collections

No one can predict the future; however, rural entrepreneurs and business owners can use a future-focused leadership approach, which includes examining megatrends, to shape the future of their businesses. Megatrends are global shifts that influence society, the economy and the environment. The purpose of this article is to help rural entrepreneurs discover ways to grow their businesses with Living with Purpose and Meaning Megatrend.

Identification Of Employee Engagement Practices Viewed As Critical To Retention: A Cross-Generational Comparison, Sharon R. Floyd

Dissertations

Purpose. The purpose of this study was to identify the employee engagement practices that millennial IT workers perceive as important to retention. The secondary purpose of the study was to determine whether a difference exists between the engagement practices that appeal to millennial IT workers and the engagement practices that appeal to remaining IT working groups, which include the baby boomers and generation X.

Methodology. A quantitative, descriptive, survey-based research method was chosen for this study. The population included information technology workers representing three generations of working adults, including baby boomers, generation Xers, and millennials. The sample included technology workers …

Corporate Social Responsibility, Nnamdi Emeana

Nnamdi Emeana

This study aims at determining the influence of corporate social responsibility on the profitability of Nigerian banks. The study will make use of an exploratory research design and data will be collected from Nigerian banks through secondary sources and analyzed.

Concepts And Bases For Market Segmentation, Nnamdi Emeana

Nnamdi Emeana

No abstract provided.

Propuesta Estratégias Para La Producción Y Distribución De Leche En Acacías, Meta, Nirxon Demetrio Barbosa Pinzón

Maestría en Administración

Es importante poder plasmar estrategias que coadyuven a los pequeños productores de leche en el municipio de Acacías - Meta, para que puedan formalizar la producción y distribución de este producto de primera necesidad ya que la expedición de leche cruda está prohibida en todo el territorio Colombiano. Permitir que ellos mismos puedan manejar la producción y ofrecer su producto sin que pase por la mano de grandes productores, sería un gran avance para la industria, brindando su producto a buen precio y sin menor restricción cumpliendo con la normatividad de salubridad y los riesgos ambientales a los que se …

Programa De Capacitación Y Desarrollo De Plan De Negocios Fundación Pasión Y Vida, Yuly Paola Sanabria Ramírez, Stefania Pinilla Caicedo

Contaduría Pública

No abstract provided.

Diagnóstico E Implementación De Un Plan Estratégico Administrativo Contable En La Corporación Renacer, Lizeth Carolina Quiñones Borda, Ana Yanid Ducon Correa

Contaduría Pública

No abstract provided.

Diagnóstico Y Fortalecimiento De Los Procedimientos Del Área Contable Y Administrativa De La Corporación Senderos De Esperanza, Michael Eduardo Forero Leyton, Ingrid Jhohanna Vargas Chivata

Contaduría Pública

No abstract provided.

Diagnóstico E Implementación Administrativa Y Contable Para El Emprendimiento De Las Familias Beneficiarias De La Fundación Arka Educación Semillas De Paz, Sheyla Johanna Cala Rodríguez, Diego Arturo Arbeláez Aguirre

Administración de Empresas

No abstract provided.

Diseño De Un Plan Estratégico Para Fortalecer Y Mejorar Los Procesos Administrativos Y Contables De La Corporación Corpomayor, Leidy Tatiana Beltrán Calvera, Henry Mauricio Rodríguez López

Administración de Empresas

No abstract provided.

Programa De Capacitación En Plan De Negocio Para La Comunidad De La Iglesia Manantial, Juan Carlos Álvarez Santos, Ivonne Maritza Moreno Ceballos

Administración de Empresas

No abstract provided.

Elaborar Las Mejoras Correspondientes A Los Procesos Contables Y Administrativos De La Fundación Luz Y Victoria, De Manera Que Se Alcance Un Plan Auto Sostenible, Carolina Cuevas León, Paola Andrea Neiva Castañeda

Administración de Empresas

No abstract provided.

Fortalecimiento Empresarial Para Una Productora Y Comercializadora De Granadilla De La Región De Pachavita Boyacá, Liliana Rocha Giraldo

Maestría en Administración

El fortalecimiento empresarial para una productora y comercializadora de granadilla de la región de Pachavita Boyacá está basado en la aplicación de los conocimientos adquiridos en la Maestría en Administración con el fin de contribuir al mejoramiento de los procesos de producción y comercialización de la empresa Passion Flower, empresa ubicada en el municipio de Pachavita Boyacá, con el propósito de producir y comercializar granadilla con el uso de Buenas Prácticas Agrícolas que garanticen productos sanos y de alta calidad llegando al consumidor con frutos de excelente textura, presentación, aroma y sabor contribuyendo al cuidado de la salud del ser …

Fortalecimiento Del Área Administrativa Y Contable De La Fundación Voluntariado Juan Pablo Ii, Jenny Elizabeth Díaz García, Guillermo Andrés Torres Bolívar

Contaduría Pública

No abstract provided.

Plan De Negocios Para La Empresa Familiar Productos Amapola S.A.S Pastelería Y Repostería Localidad De Kennedy, Bogotá, Laura Torres Prieto, Alexander Galindo Molano

Administración de Empresas

Nosotros como estudiantes de administración de empresas, y con el fin de seguir los lineamientos de la universidad de promover la creación de empresa y apoyar aquellos de carácter familiar, desempeñaremos una labor de asesoramiento para la pareja de esposos Botero Serrano, con la finalidad de poder brindar una herramienta que de forma y soporte la iniciativa de negocio que tienen ellos. En este trabajo se evalúa la viabilidad de crear y poner en funcionamiento una empresa dedicada a la producción de alimentos tipo muffin y cupcakes, en la ciudad de Bogotá. La estructura del trabajo se presenta siguiendo el …

Diseño Del Plan Estratégico Para La Empresa Gitronic Limitada, Gina Paola Manrique Quintero

Administración de Empresas

No abstract provided.