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Full-Text Articles in Arts Management
Infographic: 4 Ways To Build Better Relationships With Your Volunteers, Samantha Morris
Infographic: 4 Ways To Build Better Relationships With Your Volunteers, Samantha Morris
Case Studies
Infographic describing four ways to look after your volunteers.
Learning At Literary Festivals, Giulia Rossetti, Bernadette Quinn
Learning At Literary Festivals, Giulia Rossetti, Bernadette Quinn
Books/Book Chapters
No abstract provided.
Let Them Make Art: Why Unified Arts Festivals Are Beneficial For Independent Artists, Anton Gress
Let Them Make Art: Why Unified Arts Festivals Are Beneficial For Independent Artists, Anton Gress
Student Scholar Symposium Abstracts and Posters
Artistic disciplines typically have two markets: corporate, and independent (mainstream and underground, if you will). The corporate market accounts for a small fraction of all artists and reaches the largest audience, while the independent market accounts for the vast majority of working artists, yet remains niche. The issue is marketing. Even the most successful independent artists cannot match the selling power of large companies. This project seeks to illustrate the potential of unified arts festivals to facilitate greater audience exposure for independent artists, and how this may benefit the artistic community.
The arts communities at Chapman University have a similar …