Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Advertising and Promotion Management (3)
- Arts and Humanities (3)
- Communication (3)
- Social and Behavioral Sciences (3)
- Communication Technology and New Media (2)
-
- Marketing (2)
- Organizational Communication (2)
- Public Relations and Advertising (2)
- Agribusiness (1)
- Agricultural and Resource Economics (1)
- Applied Behavior Analysis (1)
- Art and Design (1)
- Broadcast and Video Studies (1)
- Business Law, Public Responsibility, and Ethics (1)
- Business and Corporate Communications (1)
- Creative Writing (1)
- Critical and Cultural Studies (1)
- Entrepreneurial and Small Business Operations (1)
- Film and Media Studies (1)
- Fine Arts (1)
- Food Security (1)
- Food Studies (1)
- Graphic Design (1)
- Illustration (1)
- Other Communication (1)
- Photography (1)
- Psychology (1)
- Rhetoric and Composition (1)
- Keyword
-
- Branding (2)
- Business Administration, General (2)
- Business Administration, Marketing (2)
- Marketing (2)
- Mass Communications (2)
-
- Social Media (2)
- Art (1)
- Brand (1)
- Consumer Psychology (1)
- Corporations (1)
- Culture (1)
- Digital (1)
- Farm (1)
- Farming (1)
- Graphic Design (1)
- Guerilla Marketing (1)
- Honey (1)
- Illustration (1)
- Journalism (1)
- Language, Rhetoric and Composition (1)
- Liberty (1)
- Logo (1)
- Magazine (1)
- Mood Management Theory (1)
- Organizational Theory (1)
- Packaging (1)
- Promotional (1)
- Rhetorical Analysis (1)
- School (1)
- Small Business (1)
- Publication
Articles 1 - 4 of 4
Full-Text Articles in Arts Management
The Importance Of Branding In Small Businesses, Amber J. Rabie
The Importance Of Branding In Small Businesses, Amber J. Rabie
Senior Honors Theses
The Land of Milk & Honey Farm exists to provide quality food produced in facilities that practice good stewardship to the Earth. It is a small business devoted to loving, careful stewardship and the production of quality goods. The mission of The Land of Milk & Honey is to combine traditional farming practices with a sustainable and environment-friendly approach to agriculture. It aims to provide customer satisfaction by being respectful and responsible over animals and the earth, and by producing quality products. To reach this objective, the farm intends to educate consumers and provide an alternative source for truly farm-fresh …
Ignite: A Promotional Magazine For Liberty University, Rachel E. Deas
Ignite: A Promotional Magazine For Liberty University, Rachel E. Deas
Senior Honors Theses
For my senior thesis I received special permission to do a project instead of a paper. I named my magazine Ignite, and it is a promotional magazine. The magazine target audience is primarily high school juniors and seniors who are interested in attending Liberty University in Lynchburg, Virginia. I completely designed the magazine from beginning to end, with the exception of the photographs. The photographs used are ones approved by the Liberty University Marketing Department that the author has permission to reprint. This way, if Liberty University decides to add this publication to their line of products the school already …
Refresh. Create. Inspire. The Mission, Vision And Values Behind The Coca-Cola Company And The Digital Marketing Strategies Of The "Open Happiness" Campaign, Sara Svendsen
Masters Theses
Due to the influence of Coca-Cola on advertising, digital marketing, and marketing strategies, the present rhetorical analysis seeks to show the many aspects of digital media in the Company's present "Open Happiness" campaign. The study of the campaign seeks to show that the Company mission statement, Company values and the vision of The Coca-Cola Company are implemented into all of the different facets of the Open Happiness campaign, and in the context of Mood Management Theory, exude the overall theme of the campaign, happiness. The parts of the campaign that were analyzed were focused on the YouTube channels of The …
Seattle's Seafaring Siren: A Cultural Approach To The Branding Of Starbucks, Briana Kauffman
Seattle's Seafaring Siren: A Cultural Approach To The Branding Of Starbucks, Briana Kauffman
Masters Theses
Many corporate brands tend to be built on a strong foundation of culture, but very minimal research seems to indicate a thorough analysis of the role of an organizational's culture in its entirety pertaining to large corporations. This study analyzed various facets of Starbucks Coffee Company through use of the cultural approach to organizations theory in order to determine if the founding principles of Starbucks are evident in their organizational culture. Howard Schultz' book "Onward" was analyzed and documented as the key textual artifact in which these principles originated. Along with these principles, Starbucks' Website, Facebook, Twitter and YouTube page …