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Full-Text Articles in Accounting
An Empirical Investigation To Detect The Presence Of Confirmation Bias In The Decision-Making Strategies Used By Litigants In Tax Court Memorandum Cases, Mary M. Anderson
An Empirical Investigation To Detect The Presence Of Confirmation Bias In The Decision-Making Strategies Used By Litigants In Tax Court Memorandum Cases, Mary M. Anderson
Doctoral Dissertations
Normative decision theory describes the judgment and decision-making process as a cost/benefit analysis based upon maximum utility. One assumption of the theory is full rationality for choices made throughout the process. Due to bounded rationality, however, mental shortcuts become necessary. Use of these shortcuts does not necessarily diminish the quality of the decision. However, a suboptimal use of a heuristic results in a biased decision.
Kahneman and Tversky (1979) identify three basic heuristics: availability, representativeness, and anchoring and adjusting. One suboptimal use of the anchoring and adjusting heuristic, confirmation bias, is the unconscious search for and evaluation of information that …