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Theoretical Structure For Launching New Product Development (Npd) In Automotive Industry, Mahdi Naqdi Bahar Mr Jul 2012

Theoretical Structure For Launching New Product Development (Npd) In Automotive Industry, Mahdi Naqdi Bahar Mr

Mahdi Naqdi Bahar

New product development (NPD) is critical strategy in automotive industry.(NPD) is a necessary activity automakers’ survive in today’s turbulent markets. Many automakers have built competitiveness and obtained tremendous profit through (NPD) Automakers to provide variety of customer’s demands also revenue growth and competition need to be innovative. (NPD) framework will provide practical way to approach to its goal. The purpose of this paper is to review the nature of (NPD).it consider classification of (NPD) in automotive industry. Necessity of launching (NPD) in automotive industry, benefits of being the first in automotive industry and factors that affect (NPD) by introducing a …


Conceptual Framework For Launching And Implementing Target Costing In Automotive Industry, Mahdi Naqdi Bahar Mr Jun 2012

Conceptual Framework For Launching And Implementing Target Costing In Automotive Industry, Mahdi Naqdi Bahar Mr

Mahdi Naqdi Bahar

Target costing system is one approach which it’s launching and implementing accurately in automotive industry will bring advantages for automakers .present paper explains features of the system of target costing as a strategic cost management tool to support the cost reduction process in developing and designing phase of new product in automotive industry through presenting a framework. Due to observations it is found that when automaker’s performance is based on target costing system, automaker has achieved goals regarding to customer’s demand and company’s profitability.