Open Access. Powered by Scholars. Published by Universities.®
- Keyword
-
- Airport food prices (1)
- Airport prices (1)
- Art Valuation (1)
- Art fraud (1)
- Art marketing (1)
-
- Artist Brand (1)
- Artist Factors (1)
- Buyer Receptivity Factors (1)
- Controlling events (1)
- Dynamic pricing (1)
- Editorial Board (1)
- External Market Demand (1)
- Fine art auctions (1)
- Informational events (1)
- Intermediary Factors (1)
- Price regulations (1)
- Pricing (1)
- Product Factors (1)
- Rembrandt (1)
- Returns on investment (1)
- Self-determination theory (1)
- Sports marketing (1)
- Street pricing (1)
- Ticket pricing (1)
- Van Gogh (1)
- Publication
- Publication Type
Articles 1 - 6 of 6
Full-Text Articles in Accounting
Dynamic Pricing In Major League Baseball Tickets: Issues And Challenges, John T. Drea, Andrew Nahlik
Dynamic Pricing In Major League Baseball Tickets: Issues And Challenges, John T. Drea, Andrew Nahlik
Atlantic Marketing Association Proceedings
A rapidly growing trend in the business of professional sports is the use of dynamic pricing as a tool for maximizing revenue generation. Dynamic pricing (DP) is defined as a system in which prices respond to supply and demand pressures in a real time (or nearly real time) manner (Sahay 2007). American Airlines is credited with the first widespread use of DP as a pricing tool to handle the mismatches in supply and demand for certain flights (McAfee & te Velde 2006). DP has spread to numerous other industries, including entertainment, hotels, manufacturing to order, and lately, to Major League …
A Research Note On Street Pricing Requirements In Major U.S. Airport Retail Concessions Requests For Proposals, Blaise Waguespack
A Research Note On Street Pricing Requirements In Major U.S. Airport Retail Concessions Requests For Proposals, Blaise Waguespack
Atlantic Marketing Association Proceedings
When reviewing the subject of airport marketing, much of the literature is broken down into issues external or internal to the airport. The external literature tends to divide and differentiate airports on the issues of size (passenger counts) and who is the target of the marketing campaign. Those articles and books that tend to focus on the larger commercial airports (Jarach, 2005; Halpern and Graham, 2013) note the role the airport can play in economic development. Much of the external marketing tasks for the larger commercial airports are aimed at either attracting more airline service to the community or working …
Motivations In The Fine-Art Market: A Self-Determination Theory Approach, J. Paul Leavell
Motivations In The Fine-Art Market: A Self-Determination Theory Approach, J. Paul Leavell
Atlantic Marketing Association Proceedings
Fine-art marketing research experiences friction that other arenas for marketing research do not. The product moved within this arena has subjective value with many drivers that can be difficult to quantify: The motivations of sellers and buyers may be different from what other marketing arenas experience (Marshall and Forrest 2011). The end price of fine art may have no relationship to the cost of inputs relying more on the demand driven by the artist’s reputation (Throsby 1994). Due to such challenges, the Academy has struggled in its contemplation of the marketing concept within this arena.
This paper will investigate the …
Rembrandt Versus Van Gogh: A Qualitative Contrast Study Applying A Visual Arts Valutation Model, Rene Desborde, Kimball P. Marshall
Rembrandt Versus Van Gogh: A Qualitative Contrast Study Applying A Visual Arts Valutation Model, Rene Desborde, Kimball P. Marshall
Atlantic Marketing Association Proceedings
Few marketing scholars have explored the field of fine arts marketing despite its significance as an area of economic activity and human creativity. Billions of dollars change hands annually in the worldwide visual fine arts industry (Velthuis, 2007; Clark and Flaherty, 2002), defined here to include various paintings, sculptures, and ceramics. This lack of academic attention might be because marketing scholars perceive that issues related to fine arts have little to do with marketing. It could also be that the unique characteristics of fine arts marketing are thought not to lend themselves to a traditional analytical approach to explain a …
Pricing In Opaque Markets: Paintings Old And New, Sharon V. Thach
Pricing In Opaque Markets: Paintings Old And New, Sharon V. Thach
Atlantic Marketing Association Proceedings
Pricing is one of the more difficult aspects of marketing management and poses interesting problems for economists trying to account for what are really a collection of microsales that are not well reflected in aggregate macroterms. The developed models and processes work best for mass produced products but grow increasingly problematic when products are intangible services or unique goods. This paper looks at paintings as a product within a specific “industry” , but many of the issues are similar to those in the professional services (law, medicine, education) and auxiliary services (consulting, IT outsourcing, insurance). There are also aspects of …
2015 Ijbe Front Matter, Tamra Connor
2015 Ijbe Front Matter, Tamra Connor
International Journal for Business Education
- Editorial Board
- President's Letter
- SIEC-ISBE International