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Western Kentucky University

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Masters Theses & Specialist Projects

Communication

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A Comparison Of Perceived Employee Satisfaction With Downward Communication Within Department Stores In Cities Of Varying Size, Karen Attig May 1981

A Comparison Of Perceived Employee Satisfaction With Downward Communication Within Department Stores In Cities Of Varying Size, Karen Attig

Masters Theses & Specialist Projects

Three retail department stores of varying size were compared to determine if store size affected employee attitudes toward downward communication. Chi-square and multivariate analyses were used to determine results based on a questionnaire administered to employees within three department stores. Employees within the small department store were found to be less satisfied with the communication received from their store manager than were employees in the medium size and large department stores. Employees within the large department store were found to be more satisfied with downward communication than subjects from other stores.