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Full-Text Articles in Business
Human Capital In Strategy 2008-2018, David Kryscynski, Shad Morris
Human Capital In Strategy 2008-2018, David Kryscynski, Shad Morris
Faculty Publications
As strategic human capital scholars we have been deeply influenced by the work of Russ Coff (1997, 1999) and other notable scholars (Barney, 1991; Castanias & Helfat, 1991, 2001, Lepak & Snell, 1999, 2002; Lippman & Rumelt, 1982) who have pushed us to think about human assets differently from other inanimate assets in strategy theory. For this virtual special issue we simply asked a question of recently published research on human capital in strategy: what are the dominant human capital themes in our premier strategy journal? This question guided a few assumptions, which then determined which articles we included in …
Making Strategic Human Capital Relevant: A Time-Sensitive Opportunity, David Kryscynski, Dave Ulrich
Making Strategic Human Capital Relevant: A Time-Sensitive Opportunity, David Kryscynski, Dave Ulrich
Faculty Publications
The domain of strategic human capital is emerging at the intersection of strategy and strategic human resource management. Because it is still in the development phase, its core underlying assumptions have not yet solidified. This presents a unique and time-sensitive opportunity to explore and challenge these core assumptions and, specifically, to evaluate whether these assumptions mesh with the lived experiences of practicing managers. We argue that now is the time for the field to ground itself in practical phenomena so that its insights moving forward can be both academically rigorous and practically relevant. In this paper we illustrate the problems …
Consumer Brand Relationships Landscape, Marc Fetscherin, Daniel Heinrich
Consumer Brand Relationships Landscape, Marc Fetscherin, Daniel Heinrich
Faculty Publications
This article sheds light on the current state of research on consumer brand relationships (CBR) and presents two distinct taxonomies, respectively, theoretical frameworks that help to classify CBR research. First, the 'brand connection matrix' that classifies brand relationships into functional-based (low versus high) and emotional-based (low versus high) connections to brands. This framework leads us with a 2 × 2 matrix consisting of four quadrants, each of which are discussed. Second, the 'brand feeling matrix' classifies consumer's relationships with brands by grouping them into the strengths of relationships (weak versus strong) and the consumers' feeling toward the brand (positive versus …