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A Comparison Of Theory And Practice In Market Intelligence Gathering For Australian Micro-Businesses And Smes, Pauline Ross, Carol Mcgowan, Lee Styger
A Comparison Of Theory And Practice In Market Intelligence Gathering For Australian Micro-Businesses And Smes, Pauline Ross, Carol Mcgowan, Lee Styger
Lee Styger
Recent government sponsored research has demonstrated that there is a gap between the theory and practice of market intelligence gathering within the Australian micro, small and medium businesses (SMEs). Typically, there is a significant amount of information in literature about "what needs to be done", however, there is little insight in terms of how market intelligence gathering should occur. This paper provides a novel insight and a comparison between the theory and practices of market intelligence gathering of micro-business and SMEs in Australia and demonstrates an anomoly in so far as typically the literature does not match what actually occurs …
A Comparison Of Supply Integration And End-To-End Communication Theory And Practice - An Australian Perspective, Fadi Kotob, Lee Styger
A Comparison Of Supply Integration And End-To-End Communication Theory And Practice - An Australian Perspective, Fadi Kotob, Lee Styger
Lee Styger
The concept of supply chain integration and end-to-end communication are well established in supply chain theory. Typically, because of the depth of publications, an axiom has developed that all supply networks are fully integrated and have end-toend communication protocols. Recent research into Australian supply networks has highlighted a somewhat different scenario, where many networks are fragmented and lack the connectivity that would be expected. This paper offers a comparison of theoretical supply chain management and the actual practices found in Australian businesses. As a result of this grass root research, a scenario is offered that suggest there is a significant …