Open Access. Powered by Scholars. Published by Universities.®
- Discipline
- Publication Type
- File Type
Articles 1 - 4 of 4
Full-Text Articles in Business
Mark Peterson, Sustainable Enterprise: A Macromarketing Approach (2013), Canan Madran
Mark Peterson, Sustainable Enterprise: A Macromarketing Approach (2013), Canan Madran
Markets, Globalization & Development Review
No abstract provided.
The Impact Of Ethical Concerns On Fashion Consumerism: Case-Based Evidence, Lena Cavusoglu, Mourad Dakhli
The Impact Of Ethical Concerns On Fashion Consumerism: Case-Based Evidence, Lena Cavusoglu, Mourad Dakhli
Markets, Globalization & Development Review
In continuation of our previous work, “The Impact of Ethical Concerns on Fashion Consumerism: A Review,” we present here empirically based reports to support our argument that ethical concerns in the fashion industry affect consumer behavior. In line with Paper I, the initial paper of this series, we address the concept of ethical marketing, with a focus on the two dimensions of sustainable environmental practices and societally appropriate messaging. The linkages of ethical concerns in fashion with corporate image and financial performance are explored, using a set of 15 real-life cases and anecdotes. We identify challenges in this area, offer …
Aurora Athletics: A Sustainable Active Wear Brand., Molly Gram
Aurora Athletics: A Sustainable Active Wear Brand., Molly Gram
Senior Honors Projects
The apparel industry has had a compounded annual growth rate of 2.5% over the past ten years. Much of that is due to the tremendous demand from consumers for active and athleisure apparel. Demand for more casual apparel has resulted from various cultural shifts, like more casual dress codes in the workplace. There is a lot of competition between businesses in this industry. In the globalized apparel industry, a brand’s supply chain is a major influencer of its success. What if a brand could keep up with competitors while also addressing growing consumer demands for ethically sound product? Meet Aurora …
Redefining “Success”: Toward A Community Minded Restaurant Industry, Molly Bennett
Redefining “Success”: Toward A Community Minded Restaurant Industry, Molly Bennett
Senior Honors Projects
Restaurants are at the heart of communities across the United States. They contribute to the local culture, provide space for families and neighbors to gather, and help shape the identity of towns, and cities. Restaurants should reflect not just the culture, but the values and priorities of the communities where they are located. Whether it’s in terms of the treatment of their workers, the environmental impact of their daily operations, or the health implications of their food, I believe that restaurants should reflect the values of a community. As a student graduating with a major in supply chain management, my …