Business Commons^™

Is Marketing Still Part Of Supply Chain Management, And Should Marketing Academics And Practitioners Care?, Stephen M. Rutner, C. David Shepherd

Atlantic Marketing Association Proceedings

Over the last twenty years, there has been a shift in emphasis in many colleges of business to incorporate Supply Chain Management (SCM). The questions of how to include this material and who are the responsible parties to deliver it impact the focus, depth and topics included in the SCM material. Since true SCM is boundary spanning in both academic and practitioner arenas, it is an important question to examine the role of Marketing in the overall process.

Over the past twenty years Supply Chain Management (SCM) has exploded as both an academic field of study and a critical competency …

Supplier Corporate Social Responsibility Policies From A Strategic Perspective, William T. Rupp, Alan D. Smith

Atlantic Marketing Association Proceedings

Corporate Social Responsibility (CSR) is a corporate initiative to assess and take responsibility for the company's effects on the environment and impact on social welfare (www.Investopedia.com). The goal of CSR is to embrace responsibility for the company's actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all others who may also be considered stakeholders. The term generally applies to company efforts that go beyond what may be required by regulators or environmental protection groups. CSR policies function as a built-in, self-regulating mechanism whereby a business monitors and ensures its active compliance with …

Consignment Contracts With Revenue Sharing For A Capacitated Retailer And Multiple Manufacturers, Yun Fong Lim, Yunzeng Wang, Yue Wu

Research Collection Lee Kong Chian School Of Business

We consider a retailer with limited storage capacity selling n independent products. Each product is produced by a distinct manufacturer, who is offered a consignment contract with revenue sharing by the retailer. The retailer first sets a common revenue share for all products, and each manufacturer then determines the retail price and production quantity for his product. Under certain conditions on price elasticities and cost fractions, we find a unique optimal revenue share for all products. Surprisingly, it is optimal for the retailer not to charge any storage fee in many situations even if she is allowed to do so. …

Combating Strategic Counterfeiters In Licit And Illicit Supply Chains, Soo-Haeng Cho, Xin Fang, Sridhar Tayur

Research Collection Lee Kong Chian School Of Business

Counterfeit goods are becoming more sophisticated, from shoes to infant milk powder to aircraft parts, creating problems for consumers, firms, and governments. By comparing two types of counterfeiters—deceptive, so infiltrating a licit (but complicit) distributor, or nondeceptive in an illicit channel—we provide insights into the impact of anticounterfeiting strategies on a brand-name company, a counterfeiter, and consumers. Our analysis highlights that the effectiveness of these strategies depends critically on whether a brand-name company faces a nondeceptive or deceptive counterfeiter. For example, by improving quality, the brand-name company can improve her expected profit against a nondeceptive counterfeiter when the counterfeiter steals …

Analysis Of Higher Educational Offerings In Operations Management, Heather Lutz, Laura M. Birou, Vijay R. Kannan

Management Faculty Publications

This paper presents the results of a large-scale benchmarking study of operations management (OM) courses in higher education. The goal of the research is to drive continuous improvement in the quality and value of the educational experience in academic institutions, and inform the training, development, and recruitment efforts of SCM professionals. A content analysis of a large sample of OM course syllabi was carried out to identify the content of both undergraduate and graduate courses, and the relative importance attached to individual topics. Gaps between topical coverage and what industry experts have identified as the important knowledge, skills and abilities …

Critical Success Factors For The Implementation Of Business-To- Business Electronic Procurement, Rebecca Angeles, Ravinder Nath

Communications of the IIMA

This article investigates the critical success factors of e-procurement—the purchase of goods and services for organizations, which usually represents one of the largest expense items in a firm's cost structure. Data was gathered using the survey method and a random sample drawn from the membership of the Institute for Supply Management and the Council of Logistics Management. Data was analyzed from 74 firms that implemented e-procurement. Factor analysis resulted in a four-factor solution: (1) factor one suggests the rationalization of the firm's management of its suppliers; (2) factor two calls for redesigning affected business processes and influencing end-user/employee procurement-related behaviors; …

The Effect Of Executive Style On Risk Management: A Healthcare Supply Chain Context, Stephen R. Spulick

Electronic Theses and Dissertations

This dissertation attempts to determine the effect of managerial Executive on healthcare supply chain risk management maturity. The healthcare industry is faced with constant risk to its supply chain and operates under the expectation that healthcare will continue to be delivered even under the most severe and disruptive of conditions. The effect of a manager, who operationalizes firm strategy, may impact the maturity level of a hospital’s risk management efforts. Through multi-method research, this study seeks to understand the effects of management on healthcare risk management maturity. Survey and interview methods were used to understand the relationship between healthcare supply …