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Strategy

2022

Marketing

SUNY Buffalo State University

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Being Creative: Not An Act But A Habit, Matthew William Smith May 2022

Being Creative: Not An Act But A Habit, Matthew William Smith

Creativity and Change Leadership Graduate Student Master's Projects

This project explores what it means to be creative, how to practice creativity, and how a creative practice can be used to bring about the change one wants to see in the world. Many theories and ideas from historical and modern scholars influenced the work. The literature review findings were synthesized to produce a practical and tangible creative practice prototype and a strategic action plan.