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Full-Text Articles in Business

The Impact Of Strategy And Maturity On Business Analytics And Firm Performance: A Review And Research Agenda, Graeme Shanks, Rajeev Sharma, Peter Seddon, Peter Reynolds Dec 2012

The Impact Of Strategy And Maturity On Business Analytics And Firm Performance: A Review And Research Agenda, Graeme Shanks, Rajeev Sharma, Peter Seddon, Peter Reynolds

Professor Rajeev Sharma

Business analytics involves interpreting organizational data to improve decision-making and to optimise business processes. It has the potential to improve firm performance and increase competitive advantage. Although many case studies have been reported that describe business analytics applications and speculate about how they might contribute to firm performance, there is no clearly articulated and theoretically grounded model in the literature. This paper proposes a theoretical framework for understanding how and why business analytics technology and capabilities can lead to value-creating actions that lead to improved form performance and competitive advantage. We focus particularly on how strategy and maturity impact business …


Marketing Strategy And Alliances Analysis Of Starbucks Corporation, Rebecca Lingley Oct 2012

Marketing Strategy And Alliances Analysis Of Starbucks Corporation, Rebecca Lingley

Rebecca J Lingley

The Starbucks Corporation significantly utilizes alliances to expand market reach, improve product image, and develop greater company profitability. Starbucks, due to their market position and attributes, applies a Differentiation Focus strategy as defined by Porter’s Generic Market Theory. A review of Starbucks Corporation’s marketing strategies and alliance strategies proves that the company is being highly successful within this market scope.


A Critical Examination Of The Relationship Between The Use Of Gatekeepers, Trust, And Organisation Knowledge-Sharing, Deogratias Harorimana Dr Oct 2012

A Critical Examination Of The Relationship Between The Use Of Gatekeepers, Trust, And Organisation Knowledge-Sharing, Deogratias Harorimana Dr

Dr Deogratias Harorimana

This thesis critically examines the relationship between gatekeepers, trust, and an organisation’s knowledge sharing. The research applied mixed methods with the case study approach. In this research the concept ‘gatekeeper’ is widely used to represent a class of those who are part of a knowledge management strategy; they collect information and knowledge and contextualise this before they can share it with the rest of the members of the organisation’s knowledge networks - within the formal and informal organisation. In this study, it was found that there was a strong relationship between the openness of a given firm, as regards its …


Delivery Innovation, Jacob Johnsen Sep 2012

Delivery Innovation, Jacob Johnsen

Jacob Johnsen, MSc

Jacob Johnsen reviews the postal role in communication and draws some conclusions. This was presented at the Innovation Seminar on 17 September 2012.


Questioning The Epistemic Virtue Of Strategy: The Emperor Has No Clothes!, Steven French, Alexander Kouzmin, Stephen Kelly Aug 2012

Questioning The Epistemic Virtue Of Strategy: The Emperor Has No Clothes!, Steven French, Alexander Kouzmin, Stephen Kelly

Adjunct Professor Stephen J Kelly

A critical analysis of contemporary strategic management theory and practice suggests that modernist, linear thinking has facilitated the development of an abstracted reality which is misleading to managers and fundamentally flawed. It is argued that formulaic strategic tools such as those propounded by Porter fail to capture the reality of the complex environments that confront firms and falsely suggest that an answer can be derived from a predetermined toolbox. As an alternative to this dominant paradigm, the complexity of markets is presented not as something to be feared and ignored, but rather as a truth to be embraced. As a …


Messaging Focus, Jacob Johnsen Jun 2012

Messaging Focus, Jacob Johnsen

Jacob Johnsen, MSc

Jacob Johnsen argues that Posts must take a stand in defining part of the core Business in order to change from a Focus on Letters, to a broader Focus on Messages


Telecommunications 2000: Strategy, Hr Practices And Performance, Rosemary Batt, Alexander J.S. Colvin, Harry Katz, Jeffrey Keefe May 2012

Telecommunications 2000: Strategy, Hr Practices And Performance, Rosemary Batt, Alexander J.S. Colvin, Harry Katz, Jeffrey Keefe

Alexander Colvin

This report constitutes the first benchmarking survey of business and human resource practices among a nationally representative sample of workplaces in the broadly defined telecommunications industry that includes wireline, wireless, cable, and internet providers. It grows out of a multi-year study of organizational change in the industry, and is based on extensive field study, site visits, interviews, and surveys conducted by research teams at Cornell and Rutgers Universities. Managers at 577 establishments across the country gave generously of their time during a lengthy telephone survey. The study was made possible through a generous grant by the Alfred P. Sloan Foundation.


Strategic Decision-Making In High Velocity Environments: A Theory Revisited And A Test, Kevin Clark, Christopher J. Collins May 2012

Strategic Decision-Making In High Velocity Environments: A Theory Revisited And A Test, Kevin Clark, Christopher J. Collins

Christopher J Collins

[Excerpt] A decade ago, Eisenhardt (1989) proposed a model of strategic decision-making speed for firms facing high-velocity environments. This theory, while important at the time, has become even more relevant to the strategy-making bodies of firms in the entrepreneurial millennium. The model differed in important ways from much of the existing literature on decision-making speed (Frederickson and Mitchell, 1984; Janis, 1982; Mintzberg, et al., 1976; Nutt, 1976). Eisenhardt's ideas were based on a series of inductive case studies of eight firms competing in the fast-paced micro-chip industry. As such, it was an important theory-building effort in a central area of …


Entrepreneurial Human Resource Strategy, Christopher J. Collins, Matthew Allen, Scott Snell May 2012

Entrepreneurial Human Resource Strategy, Christopher J. Collins, Matthew Allen, Scott Snell

Christopher J Collins

[Excerpt] Entrepreneurship is the process by which "opportunities to create future goods and services are discovered, evaluated, and exploited" (Shane and Venkataraman, 2000: 218). In other words, it is the process by which organizations and individuals convert new knowledge into new opportunities in the form of new products and services. Strategic human resource management (SHRM) has been defined as the system of organizational practices and policies used to manage employees in a manner that leads to higher organizational performance (Wright and McMahan, 1992). Further, one perspective suggests that sets of HR practices do not themselves create competitive advantage; instead, they …


Untying The Gordian Knot: Small Business And The Strategy Balance Scorecard, Ted Watts, Vicki Baard, Carol J. Mcnair Apr 2012

Untying The Gordian Knot: Small Business And The Strategy Balance Scorecard, Ted Watts, Vicki Baard, Carol J. Mcnair

Ted Watts

Research confirms that small business (SB) is important for the dynamics and stability of the economy; the size, composition, and quality of employment; and the socio-political structure worldwide. Given this significance it is surprising that SBs have not taken advantage of the Balanced Scorecard (BSC). Research suggests it is because the BSC was designed for use in medium to large organizations and does not provide the correct “fit” for SBs. This paper 1) identifies performance dimensions applicable to SB, 2) develops a model, the Comprehensive Performance Management System (CPMS), which overcomes some of the major problems of previous measurement models, …


1001 Listes: Strategic Breakthroughs By A Low-Tech Company In A High-Tech World, Chris Kimble, Isabelle Bourdon Jan 2012

1001 Listes: Strategic Breakthroughs By A Low-Tech Company In A High-Tech World, Chris Kimble, Isabelle Bourdon

Chris Kimble

Most articles on strategic breakthroughs tend to concentrate on large, high-tech organizations. Yet the French firm 1001 Listes, which creates and manages wedding lists, has shown that it is possible for even a relatively small organization to generate strategic breakthroughs with standard off-the-shelf information technology. Its experience highlights two points that previous studies have overlooked: Breakthrough strategies are based on innovations in business models as well as innovations in technology, and breakthrough strategies may actually reduce a company's reliance on high-tech solutions as a means of maintaining its competitive advantage. Using Henderson and Venkatraman's (1993) model of strategic alignment, this …


Threats Escalate: Corporate Information Technology Governance Under Fire, Lawrence J. Trautman Jan 2012

Threats Escalate: Corporate Information Technology Governance Under Fire, Lawrence J. Trautman

Lawrence J. Trautman Sr.

In a previous publication The Board’s Responsibility for Information Technology Governance, (with Kara Altenbaumer-Price) we examined: The IT Governance Institute’s Executive Summary and Framework for Control Objectives for Information and Related Technology 4.1 (COBIT®); reviewed the Weill and Ross Corporate and Key Asset Governance Framework; and observed “that in a survey of audit executives and board members, 58 percent believed that their corporate employees had little to no understanding of how to assess risk.” We further described the new SEC rules on risk management; Congressional action on cyber security; legal basis for director’s duties and responsibilities relative to IT governance; …


Delivery Innovation, Jacob Johnsen Jan 2012

Delivery Innovation, Jacob Johnsen

Jacob Johnsen, MSc

In a more personal reflection of the future, experienced consultant Jacob Johnsen argues that the decline of letter volume should be seen as a signal for posts to move beyond the letter and embrace fully the possibility of playing a role in digital.


The Environment As A Multi-Dimensional System:, Murray Hunter Jan 2012

The Environment As A Multi-Dimensional System:, Murray Hunter

Murray Hunter

Traditional approaches to management have been mechanistic, grounded in the belief that one is in control within an environment that can be manipulated through a firm forming objectives, strategies, and actions through organizations. In addition strategic planning has viewed the environment in a very structured way, for example a situational audit and SWOT analysis2 and it wasn’t until Porter developed the competitive forces model that the environment became the centre of strategy. These kinetic metaphors portray an organization as one embedded with a belief that it has an internal locus of control with the ability to manipulate forces within the …


The Evolution Of Business Strategy, Murray Hunter Jan 2012

The Evolution Of Business Strategy, Murray Hunter

Murray Hunter

Before the 1960s, strategy was referred to as “generalship”, “the art of war” and being concerned about managing army campaigns1. Strategy was first used in the conduct of business in the early 1960s by Chandler2, who developed strategic concepts along the thoughts of the industrial economics school3, business policy, and into a prescriptive model with objectives set by the management group which utilized defined strategies to attempt achieving their goals in what was termed corporate strategy.