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Faculty of Business - Papers (Archive)

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Robot Induced Technological Unemployment: Towards A Youth-Focused Coping Strategy, Eduardo Pol, James Reveley Jan 2017

Robot Induced Technological Unemployment: Towards A Youth-Focused Coping Strategy, Eduardo Pol, James Reveley

Faculty of Business - Papers (Archive)

As an agent of economic and social change, robotization has elicited considerable concern about technological unemployment. Focusing on youth, this paper makes four contributions to the debate over this labour-displacing technological change's effects. First, to clarify the magnitude of the job threat to young people, the paper accentuates the conceptual distinction between technological unemployment and frictional unemployment. Second, the possibility of persistent technological unemployment, which the young are currently facing, is linked to strong uncertainty stemming from the rapidity of invention in robotics and artificial intelligence. Third, the paper advances a plausibility-based argument about the inevitability of technological unemployment. Fourth, …


Salespeople's Learning By Doing And Pricing Strategy, Qiang Lu, Ranjit Voola, Shahriar Akter Jan 2015

Salespeople's Learning By Doing And Pricing Strategy, Qiang Lu, Ranjit Voola, Shahriar Akter

Faculty of Business - Papers (Archive)

Understanding the salespeople’s dynamic learning process is critical in effective sales force management. Particularly, the ability to understand the customer intimately is critical in facilitating sales people develop capabilities that allow them set prices that best meet the needs of the customer and the company objectives. To the best of our knowledge, there are no studies structurally modelling salespeople’s learning by doing. We develop a Bayesian learning framework to capture salespeople’s learning by doing. In doing so, we argue that for sales organizations who delegate pricing authority to sales people, it is imperative that they understanding how their sales people …


Back Translation: An Emerging Sophisticated Cyber Strategy To Subvert Advances In 'Digital Age' Plagiarism Detection And Prevention, Michael Jones, Lynnaire Sheridan Jan 2014

Back Translation: An Emerging Sophisticated Cyber Strategy To Subvert Advances In 'Digital Age' Plagiarism Detection And Prevention, Michael Jones, Lynnaire Sheridan

Faculty of Business - Papers (Archive)

Advances have been made in detecting and deterring the student plagiarism that has accompanied the uptake and development of the internet. Many authors from the late 1990s onwards grappled with plagiarism in the digital age, presenting articles that were provoking and established the foundation for strategies to address cyber plagiarism, including software such as Turnitin. In the spirit of its predecessors, this article presents a new, less-detectable method of cyber-facilitated plagiarism known as 'back translation', where students are running text through language translation software to disguise the original source. This paper discusses how this plagiarism strategy attempts to subvert academic …


Competition Or Collaboration? The Effect Of Non-Profit Brand Image On Volunteer Recruitment Strategy, Melanie Randle, Friedrich Leisch, Sara Dolnicar Jan 2013

Competition Or Collaboration? The Effect Of Non-Profit Brand Image On Volunteer Recruitment Strategy, Melanie Randle, Friedrich Leisch, Sara Dolnicar

Faculty of Business - Papers (Archive)

With increasing numbers of non-profit organizations and higher demand for a wider range of social services, the need for volunteers has never been greater. There is general agreement that competition within the sector is increasing, and this has led to organizations placing greater emphasis on building strong brand images to differentiate themselves from competitors. However, there are also many instances where non-profits have successfully collaborated with each other to achieve efficiencies and meet objectives. The purpose of this exploratory study is to examine, which of these approaches - competition or collaboration - is more appropriate for the challenge of volunteer …


Exploring The Role Of Marketing Strategy And New Product Development In Long-Term Success Of Market Acceptance: A Case Study Of A Local Product In Thailand, Pensri Jaroenwanit, Uraiporn Kattiyapornpong Jan 2012

Exploring The Role Of Marketing Strategy And New Product Development In Long-Term Success Of Market Acceptance: A Case Study Of A Local Product In Thailand, Pensri Jaroenwanit, Uraiporn Kattiyapornpong

Faculty of Business - Papers (Archive)

This paper aims to present the exploratory study of the role of marketing strategy and new product development in achieving long-term success of market acceptance in the context of a local product in Thailand. It is part of a large project, only qualitative study is included in this paper. The research methodology comprised documentary research, focus group discussion, and in-depth interview. Participants included local business representatives and customers who live in the regional area and have purchased and consumed the regional products in the last twelve months. The exploratory findings showed the importance of understanding the role of marketing strategy …