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Full-Text Articles in Business
Growth Of Business Schools On Social Media: A Comparative Analysis With Focus On Iba Karachi, Erum Hafeez Aslam
Growth Of Business Schools On Social Media: A Comparative Analysis With Focus On Iba Karachi, Erum Hafeez Aslam
Business Review
When the Institute of Business Administration Karachi established a presence on various social media platforms in 2009, its audience and followers grew dramatically. Face book, Twitter, YouTube and LinkedIn all proved to be useful tools to disseminate information for its target audience including prospective and current students, faculty, staff, alumni, parents and industry. By 2012, however, social media activity became somewhat stagnant, as it was observed that content on various interfaces, although informative, lacked engagement and interaction with the audience. After several months of close monitoring, a number of issues were identified; for example, content only consisted of program and …
Parallel Sessions (Advertising): Growth Of Business Schools On Social Media: A Comparative Analysis With Focus On Iba Karachi A Case Study, Erum Hafeez
International Conference on Marketing
When the Institute of Business Administration Karachi established a presence on various social media platforms in 2009, its audience and followers grew dramatically. Face book, Twitter, YouTube and LinkedIn all proved to be useful tools to disseminate information for its target audience including prospective and current students, faculty, staff, alumni, parents and industry. By 2012, however, social media activity became somewhat stagnant, as it was observed that content on various interfaces, although informative, lacked engagement and interaction with the audience. After several months of close monitoring, a number of issues were identified; for example, content only consisted of program and …
Total Quality Management And Hoshin Kanri For Construction Organizations, Low Sui Pheng, Liu Jun Ying, Amos Cheong
Total Quality Management And Hoshin Kanri For Construction Organizations, Low Sui Pheng, Liu Jun Ying, Amos Cheong
Business Review
Quality trends in construction projects have advanced from quality assurance to quality management under the ISO 9000 standards. Having achieved ISO 9000 certification and established a systematic approach to operations, the journey towards Total Quality Management (TQM) seems to weigh significantly on the ability of an organization to translate, integrate and institutionalize TQM behaviour into its business culture. More importantly, there is a need for organizational-wide management and a need to provide alignment of processes and people in the TQM environment. The Japanese concept of Hoshin Kanri, a form of policy management which prescribes a participative way of quality management, …