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Full-Text Articles in Business
Union Pacific Railroad Company Strategic Audit, Alison Steger
Union Pacific Railroad Company Strategic Audit, Alison Steger
Honors Theses
Union Pacific Railroad Company (Union Pacific, UP, UPRR) is a freight railroad based in Omaha, Nebraska, servicing 23 states in America, with additional ports and country interchanges. The 160-year history of this railroad began with Abraham Lincoln and continues into 2023, with the recent announcement of CEO Lance Fritz’s departure. A PESTEL analysis provides an in-depth look at UP's external operating environment, and Porter’s Five Forces industry analysis assesses the industry's competitive environment. Analyses of Union Pacific's competitive advantages, essential resources, and projected roadblocks are followed by strategic recommendations for UP to remain a Class I freight railroad industry leader.
Vanmoof Strategic Audit, Chi-Chun Chang
Vanmoof Strategic Audit, Chi-Chun Chang
Honors Theses
VanMoof is an e-bike brand originated in Amsterdam that has expanded to Western Europe, Eastern Asia, and North America. This paper will analyze the e-bike industry using PESTEL analysis. It will also analyze the industry’s competitive environment using the framework of Porter’s Five Forces, followed by an analysis of the strategy VanMoof’s currently employing. Based on the results, the paper will end with a recommendation for future strategies.
Nvidia Corporation: Pc Gaming Industry Strategic Audit, Charlie Peng
Nvidia Corporation: Pc Gaming Industry Strategic Audit, Charlie Peng
Honors Theses
Nvidia is a semiconductor company focusing on high-performance computer graphics technology. The company designs graphics processing units (GPUs), which are used in a variety of fields such as data centers, artificial intelligence (AI), and gaming. This paper seeks to examine Nvidia’s position within the PC gaming industry. First, PESTEL and Porter’s Five Forces analyses are used to detail the overall PC gaming industry. The next section examines how Nvidia competes through its strategy, resources, and competitive advantages. Finally, future challenges and recommendations to position the company are explored.
Walt Disney Theme Park Strategic Audit, Joseph Peraino
Walt Disney Theme Park Strategic Audit, Joseph Peraino
Honors Theses
Walt Disney theme parks are a part of the Theme parks, Resorts, and Cruise line sector of The Walt Disney Company. Despite many world changes to its environment throughout the years, Disney has remained one of the leaders in the entertainment industry. This Strategic audit will use PESTEL and Porter’s Five Forces to analyze the industry as a framework to understand how Disney can remain a strong competitor in its changing environment and industry.
Deloitte U.S. Strategic Analysis, Lucy Bazis
Deloitte U.S. Strategic Analysis, Lucy Bazis
Honors Theses
Deloitte is a well-known public accounting firm that provides various services, such as audit, tax, and consulting. This analysis assesses the external forces affecting Deloitte utilizing a PESTEL analysis, the industry forces utilizing a Porter’s Five Forces analysis, the current strategy, competitive advantages, and the resources of capabilities of the firm. Based on the assessment, this paper gives strategic recommendations to remain the top of the accounting industry.
Workiva Strategic Audit, Rose Pilakowski
Workiva Strategic Audit, Rose Pilakowski
Honors Theses
Workiva is a software development company that simplifies complex reports for companies in over 180 countries around the world. Within a controlled, secure, audit-ready platform, Workiva customers connect critical business data directly with their source systems. This paper will analyze Workiva to help understand how it utilizes its platform to gain and sustain competitive advantages in the software and accounting environments. After completing an analysis of Workiva and its industry, I found that Workiva currently sits at an advantageous position in relation to its competitors, but still has room to grow in holding the lead above them.
Fedex Ground Strategic Audit, Samantha Gates
Fedex Ground Strategic Audit, Samantha Gates
Honors Theses
FedEx Ground is an operating segment of the parcel carrier giant FedEx Inc. The company, known for shipping products via delivery truck, has remained one of the largest parcel carriers in the country, despite drastic changes in its environment. This report seeks to understand the changing operating environment of FedEx Ground, its competitive advantages, and the future challenges it may face. The analysis uses PESTEL and Porter's Five Forces analyses to evaluate the changing external environment and industry FedEx Ground operates in. Additionally, challenges and recommendations are offered to navigate the future of this company.
A Strategic Audit Of Seaworld, Jaden Capaldi, Rachel Jendro, Jacob Mir, Sophie Newman, Tommy Wolfe
A Strategic Audit Of Seaworld, Jaden Capaldi, Rachel Jendro, Jacob Mir, Sophie Newman, Tommy Wolfe
Honors Theses
No abstract provided.
Redfin Strategic Analysis, Steffanie Hitz
A Strategic Audit Of A24, Jackson Bartak
A Strategic Audit Of A24, Jackson Bartak
Honors Theses
A24 is an independent film production and distribution company founded in 2012. The company performs both duties for independent films as well as television programs, and a small portion of company revenue comes from merchandise it sells in an online kiosk. As of 2021, A24 had around 300 employees while maintaining a large catalog of movies and shows. Using a focus strategy, the company targets a more cultured audience for its unique (and sometimes outright bizarre) subject matter. To achieve this, A24 attempts to cast top B-list personnel both in acting and technical roles in order to corner its market. …
Hudl Strategic Analysis, Jessica Swanson
Hudl Strategic Analysis, Jessica Swanson
Honors Theses
Hudl is a cutting-edge company that assists with the filming, distributing, and recording statistics for more than 40 sports. The sports, at the high school, college, and even professional level, consist of football, basketball, soccer, volleyball, and many others. Growing since its founding in 2006, Hudl now has more than 2,400 employees across 20 countries. To analyze the external environment of the video-sharing industry, a PESTEL analysis and a Porter’s Five Forces analysis were completed. These analyses found that Hudl was a unique case because they are in a very niche portion of the industry and take up a large …
Lutz Strategic Analysis, Ashley Tyler
Lutz Strategic Analysis, Ashley Tyler
Honors Theses
Lutz, an accounting firm in Nebraska, was founded in 1980 and has grown radically since. It now has four divisions – Accounting, Finance, Talent, and Technology – and over 275 employees. When analyzing the external environment, a PESTEL, Porter’s Five Forces, and SWOT analyses were done. These found the external environment can have an impact on the industry, however, accounting is a job that will always be needed, and growth is almost always available. Lutz’s current strategy for growth is a resource-based view of the firm that involves being a one-stop-shop for customers. It is also looking for new firms …
Cohen And Milstein Strategic Analysis, Noah Marik
Cohen And Milstein Strategic Analysis, Noah Marik
Honors Theses
Cohen Milstein is a medium-sized law firm operating out of six U.S. cities. It is a boutique-style firm specializing in niche areas of law and litigates higher-profile cases other firms avoid. This paper will examine Cohen and Milstein to understand its market position and competitiveness within the legal industry. The legal industry provides a unique set of challenges to firms as technology advances, new laws are imposed, and customer relationships evolve. To explore Cohen and Milstein, I will employ various tools, including Porter’s Five Forces, PESTEL, and SWOT analyses. Following the firm's evaluation through these metrics, strategic recommendations will be …
Pacific Life Strategic Analysis, Jake Litel-Smith
Pacific Life Strategic Analysis, Jake Litel-Smith
Honors Theses
Pacific Life is one of the most recognizable names in life insurance. The company is known for its brand and consistent delivery on its promises for over 150 years. This study shows a comprehensive analysis of Pacific Life, including external and internal considerations. Porter’s Five Forces and PESTEL will provide a guide to understanding the environment outside of the company. A SWOT analysis will provide a better grasp on the company’s current market position. The analysis will conclude with an understanding of Pacific Life’s current strategy and recommendations for its future success.
Trader Joe's Case Study, Madisson Magee
Trader Joe's Case Study, Madisson Magee
Honors Theses
My senior project is focused around analyzing Trader Joe’s business model and writing a case study focusing on the management strategies of the company. I wanted to know what made them so successful and recognizable as brand in the grocery store industry. My case study is based off of a Harvard Business School published case. Not only did I want to understand their success, but also what factors impact them and what issues they face in maintaining a successful business model. To do this, I analyzed many aspects of their company, where they stand against competitors and internal and external …
Strategies For Hiring Skilled Furniture Manufacturing Workers, Michael L. Simmons
Strategies For Hiring Skilled Furniture Manufacturing Workers, Michael L. Simmons
Walden Dissertations and Doctoral Studies
In April 2013, the U.S. unemployment rate was 7.6% and did not drop as quickly in the recent recession as in past recessions. The Unemployment and Job Creation Program study informed readers that many employers could not find qualified workers. The purpose of this qualitative multiple case study was to explore hiring managers' strategies to locate and hire skilled workers in the furniture manufacturing industry. The target sample included 3 furniture manufacturers located in Huntsville, Alabama who have successfully developed and implemented strategies for hiring skilled workers. The skill shortage theory was the conceptual framework for this study. In the …
Strategies For Motivating A Multigenerational Workforce, Avon Donnell Cornelius
Strategies For Motivating A Multigenerational Workforce, Avon Donnell Cornelius
Walden Dissertations and Doctoral Studies
The multigenerational workforce creates leadership challenges for business managers, and the members of each generational group have different factors that motivate them. Failure to motivate a multigenerational workforce can lead to decreased productivity, increased absenteeism, high turnover rates, and reduced profits. The purpose of this single case study was to explore the strategies that marketing managers in a Maryland-based marketing firm use to motivate a multigenerational workforce using Maslow's hierarchy of needs theory. The study comprised 7 marketing managers who have experience motivating a multigenerational workforce. The data collection process for this study consisted of semistructured interviews, observation, and member …