Business Commons^™

Building Brands Through Social Listening, Meryl Rosenblatt Mba, Taylor Curran, Jessica Treiber

Faculty Works: Business (1973-2022)

Marketers are using social media as a way to promote their brands and build consumer relationships. Research has shown that brand relationships can provide consumers with resources in making decisions, meeting their needs, and motivating them. With a growing number of marketers reporting that social media is important to their businesses, keeping a watchful eye on what the customers are saying on social media, and what competitors are doing, is critical. Social media platforms such as Twitter and Facebook enable the creation of virtual customer environments, where online communities form around specific firms, brands, or products. For this project we …

The Branding Of Fake News And Its Economic Consequences, Diane Vitale Mba, Pauline Sutcliffe Msw, Ma

Faculty Works: Business (1973-2022)

In our 2016 Northeast Business and Economics Association paper, “The Trump Branding Machine,” we pointed out that the Trump Presidential campaign was unlike any we have ever witnessed. Donald Trump is now the President of the United States of America. This paper examines some of the extra and unusual dimensions he brings to the office of the Presidency, the White House and the public consciousness. (Vitale/Sutcliffe, 2016)

Trump’s Presidency has raised the level of political awareness – whether it is dividing or unifying. These conversations point to heightened levels of consciousness as it relates to political discourse within industry, classroom, …

The Branding Of Fake News: Trumpmania, Diane Vitale Mba, Pauline Sutcliffe Msw, Ma

Faculty Works: Business (1973-2022)

A presentation that accompanied the paper "The Branding of Fake News and its Economic Consequences: Trumpmania."

In our 2016 Northeast Business and Economics Association paper, “The Trump Branding Machine,” we pointed out that the Trump Presidential campaign was unlike any we have ever witnessed. Donald Trump is now the President of the United States of America. This paper examines some of the extra and unusual dimensions he brings to the office of the Presidency, the White House and the public consciousness.

Become A Companion: Social Media That Leads To Social Good, Maureen L. Mackenzie Ph.D., Nina Cheng, Bryan Pollack, Margaret Holoder

Faculty Works: Business (1973-2022)

This research is part of a series of conference papers from graduate students at Molloy College in Rockville Centre, NY. The theme emerges from a pedagogical philosophy that an essential learning outcome of a graduate education is the significant influence that business has upon society. For example, developing a focus on job creation rather than solely profit-taking must be integrated into the disposition of emerging business leaders. The learning activity leading to the learning outcome is requiring the graduate business students to experience a real-world project. The students are presented with an opportunity to study a problem and to generate …

How The Internet Ate The World!, Diane Vitale Mba, Pauline Sutcliffe Msw, Ma

Faculty Works: Business (1973-2022)

We often think of branding in association with products, personalities and organizations. And of course the internet is one of the major tools used to achieve this. The internet and social media have opened up a whole universe of applications. And already the critics are lining up to remind us that there is sinister potential in the monolithic wealth it has created. So much so some believe that this phenomenon is going to devour the world! Our paper looks at this from a number of different perspectives and we believe there is some real potential here to go beyond the …

Courses For Horses, The In-Side Track, Part Ii, Diane Vitale Mba, Pauline Sutcliffe Msw, Ma

Faculty Works: Business (1973-2022)

At the 2013 NBEA conference we introduced and presented our paper “Courses for Horses, Making Change Stick in the Workplace” and we laid out the framework for our systemic cybernetically informed process model to enable organizations to achieve second order change (Alanson, 1971) or “change that sticks”. We also addressed issues of language (Koestler, 1979) and currency (Llopis, 2012).