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Articles 1 - 6 of 6

Full-Text Articles in Business

Introduction To Electronic Distribution For Hotel Management, John Niser, Martha Coussement Dec 2015

Introduction To Electronic Distribution For Hotel Management, John Niser, Martha Coussement

John C. Niser

This book is intended for undergraduate students and professionals who seek to gain fundamental knowledge about electronic distribution as it relates to the lodging industry. The text covers a wide range of topics that are related to marketing, yield management, content distribution, payments, channel management, and networks in the context of a rapidly changing landscape.

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Consumer Experiences Of Accommodation Deals Purchased Via Social Coupon Promotions: An Australian Perspective, Carmen Cox Sep 2015

Consumer Experiences Of Accommodation Deals Purchased Via Social Coupon Promotions: An Australian Perspective, Carmen Cox

Carmen Cox

The growing popularity of social coupons presents new marketing opportunities for the travel industry, with accommodation properties promoting deals to entice new visitors through the promise of a highly discounted stay. While their popularity has been well determined, little is known about the experience of guests who have purchased via these deals. This article explores guests’ evaluations of Australian accommodation properties by travelers who purchased their accommodation through daily deals, otherwise known as “social coupons.” A qualitative analysis of approximately 500 online reviews from travelers who had purchased an accommodation “daily deal” reveals 11 key themes in their poststay evaluations. …

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Fostering Consumer-Brand Relationships In Social Media Environments: The Role Of Parasocial Interaction, Lauren Labrecque Apr 2014

Fostering Consumer-Brand Relationships In Social Media Environments: The Role Of Parasocial Interaction, Lauren Labrecque

Lauren Labrecque

As brands solidify their place in social media environments, consumers' expectations have amplified, thus spurring the development of technologies to assist with the engagement process. Understanding the ways in which brands can preserve the one-to-one characteristics and intimate relationship qualities offered by social media while still meeting consumer expectations amidst the escalating volume of interactions has become essential. Drawing on the communications literature, this research proposes that parasocial interaction (PSI) theory may be used as a theoretical lens for designing successful social media strategies. Three studies, using a multi-method approach, provide evidence of PSI's role in the development of positive …

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Consumer Power: Evolution In The Digital Age, Lauren Labrecque Oct 2013

Consumer Power: Evolution In The Digital Age, Lauren Labrecque

Lauren Labrecque

The predictions of growing consumer power in the digital age that predated the turn of the century were fueled by the rise of the Internet, then reignited by social media. This article explores the intersection of consumer behavior and digital media by clearly defining consumer power and empowerment in Internet and social media contexts and by presenting a theoretical framework of four distinct consumer power sources: demand-, information-, network-, and crowd-based power. Furthermore, we highlight technology's evolutionary role in the development of these power sources and discuss the nature of shifts in power from marketers to consumers in terms of …

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Editorial: The Idio-Technopolis, Katina Michael May 2012

Editorial: The Idio-Technopolis, Katina Michael

Professor Katina Michael

The rapid rise of social media has brought with it an emphasis on the distinct dimensions of the whole person. Social media recognises that the individual has a personal network of extensions- a home life, a work life, a social life, a study life, a hobbyist life, and much more- some of these identities even hidden from full view. Each of these online value networks are now accessible by big business, where opinion leaders and early adopters are easily distinguishable, and where brand commentary between consumers matters manifold more than any form of targeted advertising.

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Online Personal Branding: Processes, Challenges, And Implications, Lauren Labrecque Jan 2011

Online Personal Branding: Processes, Challenges, And Implications, Lauren Labrecque

Lauren Labrecque

This research examines how people manage online personal brands in a Web 2.0 context. Using a novel mixed-method approach and consenting participants, the authors generated digital brand audits of 12 people and asked undergraduate students and a human resources professional to judge their profiles (made anonymous), both qualitatively and quantitatively. After comparing these evaluations with participants' own judgments of their online profiles, the authors conducted long interviews to understand how people manage online profiles and feel about others' judgment of the content they post. According to these results, people engage in personal branding, though their efforts are often misdirected or …

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