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Articles 1 - 9 of 9
Full-Text Articles in Business
Advertising And Social Media Strategy For America’S National Parks: A Case Study Of Congaree National Park, Abigail Gallup
Advertising And Social Media Strategy For America’S National Parks: A Case Study Of Congaree National Park, Abigail Gallup
Senior Theses
Advertising for America’s National Parks comes in many different forms but is highly limited for national parks with lower visitation rates and less funding. Congaree National Park located just outside of Columbia, South Carolina has a small budget for advertising and goals to increase their visitation rates and visitor diversity. Particularly, Congaree rangers hope to increase visitation from the local Black community which surrounds Congaree National Park. Rangers at Congaree mainly use social media to advertise but have also investigated other forms of advertising and fundraising as well, including a Friends of Congaree Swamp license plate. This thesis will show …
Social Media Social Network Clusters During A #Festivalemergency, Courtney Gabrielle, Christine Van Winkle, Kevin Huynhk
Social Media Social Network Clusters During A #Festivalemergency, Courtney Gabrielle, Christine Van Winkle, Kevin Huynhk
TTRA Canada 2019 Conference
No abstract provided.
Keep Exploring, Sharing, And Tweeting: Connecting Millennials, Social Media And Destination Canada’S Brand, Michael Lever, Michael S. Mulvey, Statia Elliot
Keep Exploring, Sharing, And Tweeting: Connecting Millennials, Social Media And Destination Canada’S Brand, Michael Lever, Michael S. Mulvey, Statia Elliot
TTRA Canada 2018 Conference
Social media has become a powerful influencer in its ability to sway customer intentions and behaviors in an online setting. Given the importance of social media and its users in acting as information spreaders and disseminators, particularly in the context of global tourism, the goal of this research is to profile and/or understand youth travellers within the context of their social media behaviour. Using latent class analysis which helps to identify unobserved subgroups within a population, this study utilizes the rich dataset offered by Destination Canada which gives valuable traveler-focused information across the globe, including Brazil, China, Australia, Germany, South …
Marketing The Mountain State: A Large N Study Of User Engagement On Twitter, Kirk Richardson
Marketing The Mountain State: A Large N Study Of User Engagement On Twitter, Kirk Richardson
Capstone Projects – Politics and Government
Much of the evolving research on the use of social media in destination marketing emphasizes how information diffusion influences the reputational image of place. The present study uses Twitter data to focus on the relative differences in user engagement across discrete account types. Specifically, this is done to examine how the official destination marketing organization of Montana—the Montana Office of Tourism (MTOT)—performs relative to other account types. Several regression analyses conducted on Twitter data associated with an ongoing MTOT place branding campaign reveal that tweets sent from ‘official’ accounts are more likely to be retweeted, and are estimated to receive …
#Tourism: The Influence Of Social Media On Visitor Experiences In Churchill, Manitoba, Katherine Ann Fowler
#Tourism: The Influence Of Social Media On Visitor Experiences In Churchill, Manitoba, Katherine Ann Fowler
TTRA Canada 2016 Conference
No abstract provided.
Pemaknaan Perjuangan Perempuan Di Social Media(Studi Kasus Artikel “Ibu, 10 Tahun Penjara, 10 Milyarrupiah” Di Dalam Blog Www.Alandakariza.Com), Pijar Suciati
Jurnal Vokasi Indonesia
This study, in general aimed to describe and know the meaning of the message women struggle by users of social media (Facebook and Twitter) to the blog article of Alanda Kariza. This study uses a critical paradigm of constructionism. The type is descriptive research using case study strategy. Data collection techniques used is by interview (interview), with the selection of informants using purposive judgmental convenience. The conclusion that can be drawn from this research is, in the end a meaning that appears in the mind of the reader to a blog written in social media is influenced by many things, …
The Use Of Twitter By Luxury And Midscale Hotels, Yolanda M. Tselepidakis
The Use Of Twitter By Luxury And Midscale Hotels, Yolanda M. Tselepidakis
Honors Theses and Capstones
Twitter has demanded a presence in company brands since its start up in 2008, including the hotel industry. As an up and coming marketing tool, the social media website is still new to both hotels and their guests. Observing the different strategies incorporated by luxury and midscale hotels, the paper provides explanations on how these two segments differ in utilizing Twitter. Through direct interviews with US luxury and midscale hotels and analyzing individual Twitter feeds, it was found that luxury hotels and their target market are much more active on Twitter than the midscale hotel segment. Implications suggest that although …
Circos: Tapping Into Social Media (A), Kevin W. Sproule, C. Jason Woodard
Circos: Tapping Into Social Media (A), Kevin W. Sproule, C. Jason Woodard
C. Jason Woodard
Social media was a topic that had entered into the daily vocabulary of teenagers and business executives alike. With this surge in popularity and influence worldwide the open question was what this new way of interacting would mean for businesses and whether or not social media could really be a driver of company profitability or just a nice way to share photos with friends? Circos, a Singapore-based company, developed a business that it hoped would help to answer those questions. By using a proprietary sentiment analysis tool, Circos had mined the vast world of online reviews available on various social …
Circos: Tapping Into Social Media (B), Kevin W. Sproule, C. Jason Woodard
Circos: Tapping Into Social Media (B), Kevin W. Sproule, C. Jason Woodard
C. Jason Woodard
After a successful presentation in the (A) case, Frederic Langlois, Circos.com general manager in Singapore, headed back to the company headquarters. He brought back not only the possibility of a new client, but also a specific request. The Raffles Hotel had asked him to provide new functionality beyond the existing social media analytics dashboard Circos had become known for. The Raffles Hotel manager had asked, “It would be great to have a simple and meaningful analysis of what people are saying about our property online. What would be really great, though, would be to know who is saying what. I …