Open Access. Powered by Scholars. Published by Universities.®

Business Commons™

Open Access. Powered by Scholars. Published by Universities.®

Service quality

2014

Articles 1 - 8 of 8

Full-Text Articles in Business

Automotive Telematics Market Segmentation Based On Quality Expectations, Dayoung Kim, Donghee Kim, Jungsuk Oh Oct 2014

Automotive Telematics Market Segmentation Based On Quality Expectations, Dayoung Kim, Donghee Kim, Jungsuk Oh

Asia Marketing Journal

This paper explores the possibility of segmentation of consumers based on their quality expectations toward the automotive telematics service. Hypotheses on utilizing consumers’ expectations toward the automotive telematics service for the market segmentation and linking the segments with optimal product designs are formulated. Samples are segmented based on their perceived service quality to the service attributes from various configurations of automotive telematics service. Then, a regression analysis on the segmented groups of users is performed to check whether they have qualitatively differing evaluation on the service quality. The result indicates that the proposed segmentation is operational and differing product attributes …

Go to article

Data Envelopment Analysis In Service Quality Evaluation: An Empirical Study, Seyedvahid Najafi, Saber Saati, Madjid Tavana Oct 2014

Data Envelopment Analysis In Service Quality Evaluation: An Empirical Study, Seyedvahid Najafi, Saber Saati, Madjid Tavana

Business Systems and Analytics Faculty Work

Service quality is often conceptualized as the comparison between service expectations and the actual performance perceptions. It enhances customer satisfaction, decreases customer defection, and promotes customer loyalty. Substantial literature has examined the concept of service quality, its dimensions, and measurement methods. We introduce the perceived service quality index (PSQI) as a single measure for evaluating the multiple-item service quality construct based on the SERVQUAL model. A slack-based measure (SBM) of efficiency with constant inputs is used to calculate the PSQI. In addition, a non-linear programming model based on the SBM is proposed to delineate an improvement guideline and improve service …

Go to article

Hotel Guest E-Questionnaires: Implications For Feedback And Relationships, Alfred Ogle, Nadine Henley, Michelle Rowe, Sybe Jongeling, Stephen Fanning Sep 2014

Hotel Guest E-Questionnaires: Implications For Feedback And Relationships, Alfred Ogle, Nadine Henley, Michelle Rowe, Sybe Jongeling, Stephen Fanning

Alfred Ogle

This paper examines the reliability and efficacy of hotel guest e-mail questionnaire compared to the paper questionnaire in the Asian Pacific context. Conducted inPerth,SingaporeandPenang, cities with mature hospitality and tourism industries and a representation of chain and independent deluxe hotels, this exploratory qualitative study examines hotelier views of e-mail guest communication derived from content analysis of guest questionnaires format and content and in-depth interviews with senior hoteliers. The findings indicated that e-questionnaires manifested as e-mails, as a direct replacement of the paper questionnaire, appear to be premature given divergent hotelier views and shortcomings in e-mail response administration. If properly executed, …

Go to article

Perceived Service Quality Of Electricity Supply In Nigeria: A Survey Of Manufacturers In Kakuri Industrial Estate, Kaduna, Abdulsalam Dauda, Mohammed Abubakar Mawoli, Abdullahi Yusuf Babandako Jul 2014

Perceived Service Quality Of Electricity Supply In Nigeria: A Survey Of Manufacturers In Kakuri Industrial Estate, Kaduna, Abdulsalam Dauda, Mohammed Abubakar Mawoli, Abdullahi Yusuf Babandako

Business Review

Manufacturing firms require adequate business support facilities in order to operate optimally and contribute to the economic growth of nations. The quality of the business support services is as important as their availability or provision. While it has been established that the existing business support services in Nigeria are inadequate, the quality of the existing business support facilities is unknown. Based on the contention that quality is determined by the user or customer, this study evaluates the service quality of electricity services in Nigeria from manufacturers’ perception. The entire population of the study constituting the general managers and assistant managers …

Go to article

Factor Structure Of The Chinese Service Quality Assessment Scale, Siu-Yin Cheung, Eddie Lam, Jia-Wen Shao, Jennifer Mak Jan 2014

Factor Structure Of The Chinese Service Quality Assessment Scale, Siu-Yin Cheung, Eddie Lam, Jia-Wen Shao, Jennifer Mak

Jennifer Y Mak

The quality of service has been the major subject of interest for business and academia. The aims of this study were to investigate the service quality of fitness clubs in Hong Kong and Guangzhou and to examine the underlying factor structure of the Service Quality Assessment Scale (SQAS; Lam, Zhang, & Jensen, 2005) in the Chinese context.

Go to article

Antecedents And Consequences Of Customer Experience In Beverage Establishments, Milos Bujisic Jan 2014

Antecedents And Consequences Of Customer Experience In Beverage Establishments, Milos Bujisic

Electronic Theses and Dissertations

It is estimated that there are approximately 42,000 beverage establishments in the U.S. whose annual revenue surpasses $20 billion (First Research, 2014). To facilitate discussion of beverage establishments, it is essential to recognize beverage establishments as businesses whose majority of sales come from alcoholic drinks (Moss, 2010a). In this research, beverage establishments are divided into beverage-only bars, bar/entertainment combinations, and food and beverage combinations. Even though they are a well-established industry, beverage establishments have received little academic attention (Moss, 2010b). For example, previous studies have given little attention to the development of the model that examines the relationships between quality …

Go to article

Measuring The Quality Of Ecotourism Services: Case Study–Based Model Validation, Nor’Aini Yusof, Faiz Abd Rahman, Mohd Fitri Che Jamil, Mohammad Iranmanesh Jan 2014

Measuring The Quality Of Ecotourism Services: Case Study–Based Model Validation, Nor’Aini Yusof, Faiz Abd Rahman, Mohd Fitri Che Jamil, Mohammad Iranmanesh

Mohammad Iranmanesh

Ecotourism forms the pillar of the country’s tourism industry. Ecotourists make up more than 10% of international tourists in Malaysia. When service quality is thought of as an important factor to the success of tourism service providers, the importance of estimating service quality provided to tourists becomes apparent. Estimating service quality provides tourism service providers with the necessary information needed to manage their marketing operations appropriately. Therefore, this estimation should be performed with the right measurement scales. Despite the high volume of research on service quality (SERVQUAL) models in recent years, limited effort has been directed toward improving the tool …

Go to article

Assessing Service Quality In Adventure Tourism, Prof. Antonie Bauer Jan 2014

Assessing Service Quality In Adventure Tourism, Prof. Antonie Bauer

Irish Business Journal

The purpose of this paper, which is based on a survey of activity providers in South West Ireland, is to assess the quality of adventure tourism offerings and to investigate which aspects of the experience contribute most to visitors’ perception of quality. In addition, it explores the validity of different methods for the assessment of service quality. A new importance weighted method is developed that avoids the inconsistencies of existing approaches and has higher predictive value than the other models for the Irish sample. A simple performance only approach is second best in explaining variation in overall perception of quality, …

Go to article