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Clarifying The Ambiguities Between The Servicescape And Service Quality: A Field Study, Daire Hooper, Joseph Coughlan, Michael R. Mullen

Conference Papers

Service quality is commonly described as a multi-dimensional concept under which a range of dimensions are subsumed. The number of these dimensions can vary widely with no consensus as to what should be considered as a service quality sub-construct. The American stream of thought has drawn heavily on Parasuraman (1991; 1985; 1988) and his colleagues’ SERVQUAL model which consists of five key dimensions. While replications of the dimensional structure have proven difficult (Babakus and Boller 1992; Cronin and Taylor 1992; Finn and Lamb 1991; Gagliano and Hathcote 1994) the tangibles dimension has appeared repeatedly in service quality studies and almost …