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Full-Text Articles in Business
Home Fare Advantage: An Examination Of The Role Of Food And Beverages In Mercedes-Benz Stadium’S Event Experience, Mark A. Slavich, Gregg Rich, Dylan Williams
Home Fare Advantage: An Examination Of The Role Of Food And Beverages In Mercedes-Benz Stadium’S Event Experience, Mark A. Slavich, Gregg Rich, Dylan Williams
Journal of Applied Sport Management
Through the lens of Expectation Disconfirmation Theory and with consideration of other event experience factors, our study examines how strategic concessions changes implemented by the Arthur M. Blank (AMB) Group with the building of Mercedes-Benz Stadium affect the fan experience at its professional sport events. These changes differ significantly from operational practices at most sport venues, with emphasis on eliminating bottlenecks to increase throughput and allowing for reduced costs without negatively affecting quality. Data were collected through an online survey of Atlanta United match attendees and an online observation. Results from this study suggest that management prioritization of concession services …
Antecedents And Consequences Of Conspicuous Sport Consumption, Yukyoum Kim, Sun Hwan Hwang, Marshall Magnusen
Antecedents And Consequences Of Conspicuous Sport Consumption, Yukyoum Kim, Sun Hwan Hwang, Marshall Magnusen
Journal of Applied Sport Management
Conspicuous consumption is when consumers acquire luxury goods and services to help publicly demonstrate their desired economic and social status. Even though conspicuous consumption can help individuals experience social distinction and a heightened sense of self-esteem, much still needs to be known about this occurrence in the context of sport. Accordingly, the focus of this study was to examine antecedents (i.e., Expertise and Self-esteem) and outcomes (i.e., Satisfaction and Subjective Well-being) of conspicuous consumption of upscale sport goods. An empirical study was conducted with cyclists (n = 393). The research model was analyzed using simultaneous equations analysis. Expertise was shown …