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Full-Text Articles in Business
Emotional Versus Functional Attributes Of Delight-And Satisfaction-Mediated Effects On Customer Loyalty, Ipshita Ray
Emotional Versus Functional Attributes Of Delight-And Satisfaction-Mediated Effects On Customer Loyalty, Ipshita Ray
Atlantic Marketing Association Proceedings
This study presents a model in which delight and satisfaction mediate the effects of store characteristics on store outcomes. It is proposed that the impacts of hedonic stimuli and utilitarian stimuli on attitudinal and behavioral loyalty intentions are mediated by customer delight and customer satisfaction simultaneously in a dual process model. To represent various retail-store categories based on the North American Industry Classification of retail categories, data were collected from 8 types of retail stores located in the Northeast United States. Using multi-group structural equation modeling, the author examines the mediating effects of delight and satisfaction on loyalty outcomes. The …
The Nostalgia Effect: A Field Investigation Of Satisfaction Among Is/It Professionals In India, Robert O. Briggs
The Nostalgia Effect: A Field Investigation Of Satisfaction Among Is/It Professionals In India, Robert O. Briggs
Marketing and Management Faculty Publications
Satisfaction is a key indicator of system success, and so it has been the subject of much Information System (IS) research. The nostalgia effect, whereby individuals feel satisfied or dissatisfied when thinking about past goal attainment or failure, has been observed to influence analysts’ decisions with respect to ongoing systems development. The Yield Shift Theory (YST) of Satisfaction explains the nostalgia effect as a function of changes in yield for an individual’s active goal set. This paper reports on an exploratory field investigation of the nostalgia effect among 105 working IS/IT professionals in India reflecting on past collaboration experiences. The …
Consumer Perceptions Of Apparel Fit Satisfaction And Sizing Based Upon 3d Body Scanning And Block Garment Assessment, Nicole Lee Coury
Consumer Perceptions Of Apparel Fit Satisfaction And Sizing Based Upon 3d Body Scanning And Block Garment Assessment, Nicole Lee Coury
Graduate Theses and Dissertations
The objectives of this study were to first, determine whether Walmart, Inc. customers are purchasing the correct size garments for their body measurements, and their perceptions of the fit of Walmart, Inc. clothing prior to trying on the current block garments. The next objective was to determine which factors influence fit satisfaction after the participants have tried on the current block garments. Hypothesis 1 tested participants' perceived size and their actual size, Hypothesis 2 tested participants' pre and post try-on fit satisfaction perceptions, and Hypothesis 3, 4, and 5 tested which factors have a significant effect on garment fit satisfaction. …