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Examining The Role Of Satisfaction And Brand Love In Generating Behavioral Intention, Ye (Sandy) Shen, Shuyue Huang, Hwan-Suk Chris Choi Ph.D., Marion Joppe Ph.D.
Examining The Role Of Satisfaction And Brand Love In Generating Behavioral Intention, Ye (Sandy) Shen, Shuyue Huang, Hwan-Suk Chris Choi Ph.D., Marion Joppe Ph.D.
TTRA Canada 2016 Conference
Behavioral intention has attracted much attention from both the industry and academia. As it is equated with customers' conative loyalty, investigating behavioral intention can give implications for tourism businesses on how to raise consumers’ loyalty and thus lead to profitable development. To have a better understanding of the antecedents of behavioral intention, this study conducted 350 surveys and used structural equation modeling to test the relationships among perceived value, satisfaction, brand love, and behavioral intention. This study found that satisfaction and brand love have similar effects on intention to recommend while the effects of brand love on intention to revisit …
The Cognitive-Affective Relationship Of Tourists To A Heritage Site: The Case Of Petra, Girish Prayag, Ning (Chris) Chen, Sameer Hosany, Khaled Odeh
The Cognitive-Affective Relationship Of Tourists To A Heritage Site: The Case Of Petra, Girish Prayag, Ning (Chris) Chen, Sameer Hosany, Khaled Odeh
TTRA Canada 2016 Conference
The study evaluates a theoretical model that postulates the cognitive-affective relationships that tourists develop with a heritage site have an impact on intended behavior. Using the case of the UNESCO World Heritage Site (WHS) of Petra, the relationships between tourist motivation, positive and negative emotions, place attachment, overall satisfaction and intention to recommend the site are assessed. A survey of international tourists at the visitor centre in Petra resulted in 297 usable questionnaires. The two-step procedure for structural equation modeling was used to analyze the data. All of the hypothesized paths are statistically significant, except the one from positive emotion …
Antecedents Of Heritage Tourists’ Satisfaction: The Role Of Motivation, Discrete Emotions And Place Attachment, Girish Prayag, Giacomo Del Chiappa
Antecedents Of Heritage Tourists’ Satisfaction: The Role Of Motivation, Discrete Emotions And Place Attachment, Girish Prayag, Giacomo Del Chiappa
TTRA Canada 2016 Conference
While the literature on heritage tourism recognizes the importance of emotions in predicting satisfaction and other post consumption behaviours, few studies examine the discrete emotions that determine tourists’ attachment to heritage sites. Accordingly, this study evaluates the relationships between three important antecedents of tourist satisfaction namely, motivation, discrete emotions and place attachment. Visitors at the Su Nuraxi UNESCO World Heritage Site in Sardinia, Italy were surveyed at the end of their visit. From the 497 useable surveys, the findings indicated that not all positive and negative discrete emotions predict satisfaction and attachment. The emotions of pride, love, gratitude, positive surprise …