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Full-Text Articles in Business
Inter-Relationships Among Focal Dimensions In Relationship Quality: A Quantitative And Exploratory Approach, David Hutchinson Dr., Jang Singh
Inter-Relationships Among Focal Dimensions In Relationship Quality: A Quantitative And Exploratory Approach, David Hutchinson Dr., Jang Singh
Odette School of Business Publications
It is generally agreed that the relationship quality (RELQUAL) in business exchange situations is important. However, there does not appear to be a consensus on the conceptualisation and measurement of the many dimensions of this construct. This may be due to the difficulty in measuring many dimensions in one empirical study. This raises a concern regarding the understanding of the interaction among the various dimensions. Using data gathered in a survey of Canadian managers and executives the present study investigates how focal dimensions pertaining to RELQUAL inter-relate. A model consisting of the following ten dimensions derived from RELQUAL literature was …
Properties Of Quality Constructs In Canadian Business Relationships, David Hutchinson Dr., Jang Singh
Properties Of Quality Constructs In Canadian Business Relationships, David Hutchinson Dr., Jang Singh
Odette School of Business Publications
This paper investigates whether satisfaction, in B2B relationships, is a mediating construct between the antecedents, trust and commitment, and subsequent outcomes. Using data from a survey of Canadian managers and executives, the study tested a structural equation model, the trust, commitment, satisfaction (TCS) model, where the antecedent constructs, trust and commitment, are mediated by the satisfaction construct, which in turn influences coordination, cooperation and continuity or ‘consequence’ constructs. The tested model indicated an acceptable fit, validity and reliability. The analysis in the present study reinforces the argument that satisfaction plays a mediating role in creating enduring relationships in business contexts.
Antecedents And Postcedents Of Satisfaction In Business Relationships In Canada, David Hutchinson Dr., Jang Singh
Antecedents And Postcedents Of Satisfaction In Business Relationships In Canada, David Hutchinson Dr., Jang Singh
Odette School of Business Publications
This paper reports the findings of an investigation of whether trust and commitment influence satisfaction, and whether satisfaction then influences specific investments, opportunism, and formalisation. Using data collected in a survey of Canadian managers and executives, a model derived from marketing theory and previous empirical research was tested. The model includes both relationship marketing concepts and transaction cost theory concepts, an approach rarely encountered in existing studies. Satisfaction in an exchange relationship is formed by keeping promises in an iterative process, and serves as a safeguard against possible future risks (e.g., opportunism). Finally, we discuss the limitations of the study.