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Full-Text Articles in Business
Understanding Key Drivers Of Mooc Satisfaction And Continuance Intention To Use, Yunfan Lu, Bin Wang, Yaobin Lu
Understanding Key Drivers Of Mooc Satisfaction And Continuance Intention To Use, Yunfan Lu, Bin Wang, Yaobin Lu
Information Systems Faculty Publications and Presentations
Massive Open Online Courses (MOOCs) have attracted global audiences who desire to learn. However, the completion rate of these courses is less than 10 percent. Few studies have systematically researched the influence of expectation-confirmation theory (ECT) and user experience (e.g., flow experience, perceived interest) on user satisfaction of and the continuance intention to use MOOCs. The present study examines the drivers of MOOC satisfaction based on ECT and the influence of satisfaction on user behavior. A research model reflecting the relationships among confirmation, usefulness, interest, flow, satisfaction, and continuance intention to use, and intention to recommend was developed and tested …
Open Materials Discourse: Consumer Acceptance Of Personal Cloud: Integrating Trust And Risk With The Technology Acceptance Model, Valerie L. Bartelt, Murad Moqbel
Open Materials Discourse: Consumer Acceptance Of Personal Cloud: Integrating Trust And Risk With The Technology Acceptance Model, Valerie L. Bartelt, Murad Moqbel
Information Systems Faculty Publications and Presentations
This paper provides the materials used to collect survey data for the conceptual replication of Pavlou (2003) by Moqbel and Bartelt (2015). This replication paper used trust and perceived risk, in addition to the technology acceptance model (TAM) factors of perceived usefulness and perceived ease of use, to determine how consumer’s behavioral intentions affect online transactions (Moqbel & Bartelt, 2015). Two hundred forty participants took part in the 15-minute survey, with the option of choosing either online or paper format. This paper provides additional materials and details on how the survey was conducted. Step-by-step explanations are provided for the design, …
Open Data Discourse: Consumer Acceptance Of Personal Cloud: Integrating Trust And Risk With The Technology Acceptance Model, Murad Moqbel, Valerie L. Bartelt
Open Data Discourse: Consumer Acceptance Of Personal Cloud: Integrating Trust And Risk With The Technology Acceptance Model, Murad Moqbel, Valerie L. Bartelt
Information Systems Faculty Publications and Presentations
This paper provides the data used to analyze the conceptual replication of Pavlou (2003) by Moqbel and Bartelt (2015) which studied factors that impacted consumer’s behavioral intentions to make online transactions by integrating trust and perceived risk with the technology acceptance model (TAM). We provide a detailed description of the data so it meets the open data standards. In particular, we explain the structure of the data so that other researchers can easily analyze the same dataset to come to the same results and conclusions. Our dataset consists of 240 observations which includes the following constructs: perceived trust, perceived risk, …