Business Commons^™

The Determinants Of Satisfaction And Loyalty To Digital Libraries: Islamic Economics Student Perspective In Indonesia, Anisa Syahidah Mujahidah, Aam Slamet Rusydiana, Fatin Fadhilah Hasib, Agus Ahmad Nasrulloh

Library Philosophy and Practice (e-journal)

This study aims to determine the factors that influence the satisfaction and loyalty of Islamic economics students in Indonesia to digital libraries. To test the structural and measurement models, the Partial Least Square Structural equation modeling (SEM) approach was used. Online questionnaires were distributed to purposively selected respondents throughout Indonesia, consisting of all major islands. In total, there were 104 respondents collected. This study found that the Perceived Usefulness variable had no significant effect on digital library user satisfaction for Islamic economics students in Indonesia. while the Perceived Ease of Use variable has a significant effect on user satisfaction. In …

The Effect Of Service Quality And Satisfaction On Loyalty Of College Library Users In Indonesia, Dyah Puspitasari Srirahayu, Sri Hartini, Tanti Handriana

Library Philosophy and Practice (e-journal)

The library is an organization that continues to grow and develop along with the behavior of its users. Users who will continue to use the library despite the emergence of many other sources of information, such as the internet, are needed for library sustainability. This study aims to determine the relationship between service quality and satisfaction on user loyalty in-state college libraries in Surabaya, Indonesia. The research method used is quantitative by distributing questionnaires through Google form to 500 respondents of state academic library users with the criteria of having used services in the library. The analysis technique is Confirmatory …

A Conceptualization And Empirical Examination Of The Effects Of Marketing Alignment On Franchising Relationships, Joseph Matthes

College of Business: Dissertations, Theses, and Student Research

Franchising is a widely utilized business format that continues to grow in popularity both domestically and abroad. Through the recruitment of franchisees as agents, franchisors are able to access additional resources and rapidly expand their networks. The marketing relationship between franchising partners presents unique opportunities and challenges due to this captive and codependent channel structure. In order to fill a gap in the literature and better understand franchisee-franchisor relationships, the author conceptualizes marketing alignment as being comprised of both agreement and cooperation across the dimensions of strategies, operations, and values. A conceptual model is developed that addresses the following research …

Service Personalization And Loyalty, A. Dwayne Ball, Pedro S. Coelho, Manuel J. Vilares

Department of Marketing: Faculty Publications

Purpose:

To investigate the effect of service personalization on loyalty, and to measure some of the psychological dynamics of the process.

Methodology:

structural equation modeling.

Findings:

We show that the effect of service personalization on loyalty exists, but that the effect is not all direct. Personalization works through improving service satisfaction and trust. Personalization and improved communication act together in such a way that they account for the variance in loyalty that would be otherwise explained by corporate image.

Research limitations:

Data, though comprising a very large probability sample, are from one economic sector in one European country.

Practical implications: …