Business Commons^™

Diver Perceived Value And Satisfaction On The Mississippi Gulf Coast, Ka'lon Duncanson

Honors Theses

The Mississippi Gulf Coast is known for its coastal beauty and the tourism that comes from the recreational activities associated with the water. However, there appears to be an underserved segment of the tourism industry. The coast provides opportunities for local scuba divers to take part in a range of diving activities, but there is minimal support for this tourism activity in Mississippi. There is a need for greater understanding about what local divers value in their diving experiences and how this might lead to greater satisfaction with this activity. Along with overall perceived value, the argument is made that …

A Look Into Electronic Word-Of-Mouth: The Willingness Of Consumers To Write Online Reviews, Michelle Le

Honors Theses

The purpose of this study is to examine the willingness of a consumer to write an online review in relation to their love for a brand, their attachment to a brand and their satisfaction with shopping online for that brand. There are limited empirical studies that investigate the impact of Brand Love, Brand Attachment, and Electronic Shopping Experience Satisfaction on online reviews. Brand Love is the extent of emotional attachment that a content consumer feels for a certain brand or trade name whereas Brand Attachment measures the degree or strength to which consumers connects themselves with a brand. Lastly, a …

An Examination Of The Volunteer Coordinator's Influence On Church Volunteers' Intent-To-Continue At The Largest Protestant Churches, Jason Berton Golden

Dissertations

Volunteers contribute to the production of goods and services by easing the burden of the paid workforce while not increasing costs. Today’s volunteers tend to be highly trained, skilled professionals looking for a place to invest their time and skills. Churches are the largest single recipient of many volunteers’ efforts. Despite this fact, volunteerism is on the decline in churches.

Once recruited, attrition rates can climb as high as 40% in the first 12 months following training of volunteers. Therefore, the greatest challenge churches face is turnover. Not only does turnover lead to reduced production; it also incurs added expenditures …