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User-Generated Content, Satisfaction, And Wom In The Context Of Cultural/Heritage Site, Mahlagha Darvishmotevali, Hu Qian Aug 2023

User-Generated Content, Satisfaction, And Wom In The Context Of Cultural/Heritage Site, Mahlagha Darvishmotevali, Hu Qian

University of South Florida (USF) M3 Publishing

Research remains scant and ambiguous despite the need to understand better user-generated content (UGC) and its relationship with behavioral outcomes. In this regard, the influence of UGC on two types of visitors' word of mouth (WOM) was examined. In addition, satisfaction as a mediator was tested to gain more insight into the UGC and WOM relationships. Using a sample of 260 visitors (tourists & excursionists) who visited the historical site in China, SmartPLS was used to evaluate the study model and hypotheses. Findings demonstrate that UGC directly and positively affects two types of WOM. The results also show the full …


The Centrality Of Religious Festival Experience And Satisfaction On The Subjective Well-Being Of Visitors: Evidence From Udupi Paryaya Festival, Vidya Patwardhan, Keith Shirlvin Nigli, Jyothi Mallya, Valsaraj Payini Mar 2023

The Centrality Of Religious Festival Experience And Satisfaction On The Subjective Well-Being Of Visitors: Evidence From Udupi Paryaya Festival, Vidya Patwardhan, Keith Shirlvin Nigli, Jyothi Mallya, Valsaraj Payini

International Journal of Religious Tourism and Pilgrimage

Themed public celebrations, known as festivals, that explore and promote different aspects of local culture contribute significantly to the economic and social well-being of regions. They provide a distinctive image to the place and create a unique, shared, and memorable experience (ME) for visitors. In India, large-scale festivals represent a source of social interaction that generates positive socio-cultural, hedonic, and functional benefits, which are believed to increase happiness and, subsequently, subjective well-being. This paper explores the religious essence of the historic sacred religious site in Udupi, Krishna Matha. To do so, it examines visitors’ ME from attending a unique biennial …


Predicting Intentions To Continue Using Travel Apps In The Post Covid-19 Crisis, Ahmed C. Bouarar, Smail Mouloudj, Asma Makhlouf, Kamel Mouloudj Nov 2022

Predicting Intentions To Continue Using Travel Apps In The Post Covid-19 Crisis, Ahmed C. Bouarar, Smail Mouloudj, Asma Makhlouf, Kamel Mouloudj

University of South Florida (USF) M3 Publishing

In the era of information technology and the Internet, travel apps have become a significant element influencing modern travel behavior. However, research in this context remains limited in the tourism literature. This paper aimed to investigate the factors that influence intentions to continue using travel apps in the post-COVID-19 crisis in Algeria. A convenience sample of 380 Algerian tourists was surveyed, and a total of 244 questionnaires were collected over three months. The method used to test the proposed hypotheses empirically was the multiple regression analysis using SPSS 26. Results showed that attitude, perceived behavior control (PBC), degree of satisfaction, …


P2p Accommodation Motivators And Repurchase Intention: A Comparison Of Indirect And Total Effects Before And During The Covid-19 Pandemic, Cass Shum, Billy Bai, Mehmet Erdem Feb 2022

P2p Accommodation Motivators And Repurchase Intention: A Comparison Of Indirect And Total Effects Before And During The Covid-19 Pandemic, Cass Shum, Billy Bai, Mehmet Erdem

Hospitality Faculty Research

Despite increased research attention on guests’ motivators to use peer-to-peer (P2P) accommodation, such as Airbnb, it remains unclear which motivators have the strongest effect on repurchase intention; and how the COVID-19 pandemic changes the effects of motivators. By conducting two U.S.-based studies before and during the COVID-19 pandemic, this study tested and compared the indirect and total effects of 13 motivators on repurchase intention on the P2P accommodation platforms via satisfaction. Functional motivators increased repurchase intention via satisfaction before and during the pandemic. Neighborhood – a location-based functional motivator – consistently had the strongest total effects on repurchase intention. COVID-anxiety …


Factors Affecting Satisfaction And Revisit-Intention Of Pilgrimage Tourists: Bà Chúa Xứ Shrine In Vietnam, Bang Nguyen Viet, Si Nguyen Van Oct 2021

Factors Affecting Satisfaction And Revisit-Intention Of Pilgrimage Tourists: Bà Chúa Xứ Shrine In Vietnam, Bang Nguyen Viet, Si Nguyen Van

International Journal of Religious Tourism and Pilgrimage

This study aims to define and measure key factors of the satisfaction and revisit-intention of pilgrimage tourists to Bà Chúa Xứ Shrine in Vietnam. The study involved both qualitative and quantitative methods: (i) qualitative research was carried out through focus group discussions with pilgrimage tourists, and (ii) quantitative research was conducted through interviews with 288 pilgrimage tourists. The results showed that intentions to revisit the Ba Chua Zu Shrine was directly affected by satisfaction, destination image, cultural contact, and spirituality. The results reveal that pilgrimage destination image, spirituality and cultural contact had positive and direct significant influences on revisit-intention and …


The Satisfaction Of Bangladeshi Pilgrims: Service Gaps In Spiritual Tourism Based On Gender And Expenditure, Mohammad Mominul Islam Apr 2021

The Satisfaction Of Bangladeshi Pilgrims: Service Gaps In Spiritual Tourism Based On Gender And Expenditure, Mohammad Mominul Islam

International Journal of Religious Tourism and Pilgrimage

This study sheds light on the satisfaction of pilgrims and service gaps of tour operators. Data were gathered from 236 Bangladeshi pilgrims in the Kingdom of Saudi Arabia at Mecca and Madina and in Bangladesh in 2019. The results reveal that 94.9% of the tourists were satisfied with air services, followed by food, accommodation, Hajj- training, sightseeing, stone-throwing, Arafa, Mujdalifa, Meena and transportation services (75.8%, 61.9%, 56.8%, 54.3%, 54.3%, 53.4%, 52.5%, 51.3%, and 43.2% respectively. Under the Mann-Whitney U test, pilgrims’ perceptions of tour operators’ services significantly differed based on gender and expenditure of respondents. The results show that satisfaction …


To Fee Or Not To Fee? Satisfaction, Service Quality, And Support Of An Entrance Fee Of A State Park System, Hund-Ling Stella Liu, I-Chun Nicky Wu, Michael J. Bradley Jan 2021

To Fee Or Not To Fee? Satisfaction, Service Quality, And Support Of An Entrance Fee Of A State Park System, Hund-Ling Stella Liu, I-Chun Nicky Wu, Michael J. Bradley

Faculty Publications - Tourism

In the past decade, state government appropriation reductions have forced park agencies to seek other sources of revenue to support park operations. To overcome shrinking budgets, many public park agencies embrace private-sector business models and investigate customer satisfaction, service quality, and user fee structures. The purpose of this study was to obtain public input regarding service quality, general satisfaction, and experience use history of state park visitation. A total of 382 Oklahoma state park users completed an online survey and were sorted into Pro-Fee (n = 200,52%) and No-Fee (n = 182,48%) groups for one-way multivariate analysis of variance (MANOVA) …


Satisfaction Vs Experienced Utility: Current Issues And Opportunities, Maksim Godovykh, Asli D. A. Tasci Sep 2020

Satisfaction Vs Experienced Utility: Current Issues And Opportunities, Maksim Godovykh, Asli D. A. Tasci

Faculty Scholarship and Creative Works

Satisfaction is one of the most studied constructs in many fields, including tourism. As an important marketing metric, satisfaction is typically measured with self-reported retrospective evaluations of travel experience. However, the memory-based approaches have numerous limitations related to social desirability, availability heuristics, previous knowledge, mood at the time of answering questions and do not reflect the moment-by-moment nature of visitor experience. The shortcomings and limitations of self-reported retrospective evaluations could be eliminated by introducing pre-visit, on-site, and post-visit instant components of experienced utility as measures of visitor experience. The experienced utility allows eliminating the majority of self-report biases, capturing the …


A Study Of Mazuism Religious Tourism In Taiwan: An Example Of Dajia Jenn Lann Temple, Chang Hsiao-Ming, Lin Ching-Hui, Huang Yen-Chen Apr 2020

A Study Of Mazuism Religious Tourism In Taiwan: An Example Of Dajia Jenn Lann Temple, Chang Hsiao-Ming, Lin Ching-Hui, Huang Yen-Chen

International Journal of Religious Tourism and Pilgrimage

Although the study of Mazuism has been popular among scholars, few have attempted to touch upon its religious tourist behaviour; however, as the purpose of their travel is to worship at the Mazu Temple, it is thus, a tourism destination. Therefore, from the perspective of religious sustainable operation, it is important to understand the tourist behavior patterns of religious tourists visiting Mazu Temple. The purpose of this study is to analyze the interrelationships between destination image, service quality, perceived value, satisfaction, and behavioural intention. This study is conducted with convenience sampling methods for tourists visiting Jenn Lann Temple in Dajia, …


Going Mobile: Outcomes Of Device Use During A Festival Experience, Christine Van Winkle, Jill Bueddefeld, Elizabeth Halpenny, Kelly Mackay Jun 2018

Going Mobile: Outcomes Of Device Use During A Festival Experience, Christine Van Winkle, Jill Bueddefeld, Elizabeth Halpenny, Kelly Mackay

TTRA Canada 2018 Conference

No abstract provided.


Examining The Role Of Satisfaction And Brand Love In Generating Behavioral Intention, Ye (Sandy) Shen, Shuyue Huang, Hwan-Suk Chris Choi Ph.D., Marion Joppe Ph.D. Sep 2016

Examining The Role Of Satisfaction And Brand Love In Generating Behavioral Intention, Ye (Sandy) Shen, Shuyue Huang, Hwan-Suk Chris Choi Ph.D., Marion Joppe Ph.D.

TTRA Canada 2016 Conference

Behavioral intention has attracted much attention from both the industry and academia. As it is equated with customers' conative loyalty, investigating behavioral intention can give implications for tourism businesses on how to raise consumers’ loyalty and thus lead to profitable development. To have a better understanding of the antecedents of behavioral intention, this study conducted 350 surveys and used structural equation modeling to test the relationships among perceived value, satisfaction, brand love, and behavioral intention. This study found that satisfaction and brand love have similar effects on intention to recommend while the effects of brand love on intention to revisit …


The Cognitive-Affective Relationship Of Tourists To A Heritage Site: The Case Of Petra, Girish Prayag, Ning (Chris) Chen, Sameer Hosany, Khaled Odeh Sep 2016

The Cognitive-Affective Relationship Of Tourists To A Heritage Site: The Case Of Petra, Girish Prayag, Ning (Chris) Chen, Sameer Hosany, Khaled Odeh

TTRA Canada 2016 Conference

The study evaluates a theoretical model that postulates the cognitive-affective relationships that tourists develop with a heritage site have an impact on intended behavior. Using the case of the UNESCO World Heritage Site (WHS) of Petra, the relationships between tourist motivation, positive and negative emotions, place attachment, overall satisfaction and intention to recommend the site are assessed. A survey of international tourists at the visitor centre in Petra resulted in 297 usable questionnaires. The two-step procedure for structural equation modeling was used to analyze the data. All of the hypothesized paths are statistically significant, except the one from positive emotion …


Antecedents Of Heritage Tourists’ Satisfaction: The Role Of Motivation, Discrete Emotions And Place Attachment, Girish Prayag, Giacomo Del Chiappa Sep 2016

Antecedents Of Heritage Tourists’ Satisfaction: The Role Of Motivation, Discrete Emotions And Place Attachment, Girish Prayag, Giacomo Del Chiappa

TTRA Canada 2016 Conference

While the literature on heritage tourism recognizes the importance of emotions in predicting satisfaction and other post consumption behaviours, few studies examine the discrete emotions that determine tourists’ attachment to heritage sites. Accordingly, this study evaluates the relationships between three important antecedents of tourist satisfaction namely, motivation, discrete emotions and place attachment. Visitors at the Su Nuraxi UNESCO World Heritage Site in Sardinia, Italy were surveyed at the end of their visit. From the 497 useable surveys, the findings indicated that not all positive and negative discrete emotions predict satisfaction and attachment. The emotions of pride, love, gratitude, positive surprise …


A Study Of Satisfaction Level Of Hong Kong Tourists With Hot Springs Hotels And Resorts In Guangdong, China, Rob Law, Ruby Yip Jan 2010

A Study Of Satisfaction Level Of Hong Kong Tourists With Hot Springs Hotels And Resorts In Guangdong, China, Rob Law, Ruby Yip

Hospitality Review

The research reported here aimed at examining Hong Kong tourists’ level of satisfaction with hot springs hotels and resorts in Guangdong, China. Primary data were collected and service quality and tourist satisfaction levels were measured using the SERVQUAL model. The empirical findings indicate that most tourists are satisfied with the service quality of these hotels and resorts. Among the different dimensions of service quality, empathy receives the highest score. Overall satisfaction receives a score only slightly better than average. The results also reveal significant relationships among customer satisfaction level, loyalty, and recommendation.


Exploring The Association Of The Attributes Of Self-Service Kiosks, Customer Check-In Satisfaction, And Customer Commitment In C, Gary Deel Jan 2010

Exploring The Association Of The Attributes Of Self-Service Kiosks, Customer Check-In Satisfaction, And Customer Commitment In C, Gary Deel

Electronic Theses and Dissertations

Research regarding self-service technology and its integration into the traditional service environment is relatively limited as it applies to the lodging industry. The purpose of this study was to investigate the customer check-in satisfaction and customer commitment impacts of self-service hotel kiosks as implemented in convention hotels by examining perceptions of kiosk users. It has been theorized that customer perceptions of self-service technology attributes are positively related to satisfaction and subsequent commitment. A model was employed in this study that had been previously supported outside of the hospitality industry which demonstrated support for a universal standard of investigating self-service technology …