Open Access. Powered by Scholars. Published by Universities.®
- Publication Type
Articles 1 - 4 of 4
Full-Text Articles in Business
A Look Into Electronic Word-Of-Mouth: The Willingness Of Consumers To Write Online Reviews, Michelle Le
A Look Into Electronic Word-Of-Mouth: The Willingness Of Consumers To Write Online Reviews, Michelle Le
Honors Theses
The purpose of this study is to examine the willingness of a consumer to write an online review in relation to their love for a brand, their attachment to a brand and their satisfaction with shopping online for that brand. There are limited empirical studies that investigate the impact of Brand Love, Brand Attachment, and Electronic Shopping Experience Satisfaction on online reviews. Brand Love is the extent of emotional attachment that a content consumer feels for a certain brand or trade name whereas Brand Attachment measures the degree or strength to which consumers connects themselves with a brand. Lastly, a …
The Factors Impacting Customers’ Intention To Use Of An Online Grocery Retail Store, Mitra Maboud
The Factors Impacting Customers’ Intention To Use Of An Online Grocery Retail Store, Mitra Maboud
ECU Posters
In an effort to increase sales, most major retail companies seek to recruit and reward loyal customers for regular frequent purchases. Companies inspire and reward their loyal customers to enhance repeat purchase and sales opportunities. There are a number of factors influencing the customers’ mindset in choosing a specific grocery store, such as loyalty, word of mouth, risks, brand image and brand value. Further analyses of these factors will assist company’s customer relationships and marketing strategy development and implementation.
The benefit of developing loyalty among customers is to increase repeat purchase behaviour (Das, 2014; Jarvis & Wilcox, 1977). Customers’ satisfaction …
Developing And Implementing A Web Portal Success Model, Dima Jalal, Mutaz M. Al-Debei
Developing And Implementing A Web Portal Success Model, Dima Jalal, Mutaz M. Al-Debei
Dr. Mutaz M. Al-Debei
The emergence and subsequent spreading of new technologies, such as Web portals, has changed the way people handle information, communicate, share knowledge, and perform tasks. The use of different information technologies and systems offers the potential for substantially improving performance not only at the organizational level but also at the individual level. However, performance gains are often obstructed by users' unwillingness to accept and use available systems and technologies. This paper aims at examining the role of Web portals in improving the overall performance at the individual level in terms of task productivity and innovation, customer satisfaction, and management control. …
Modeling Quality Dynamics In It Services Management, Shahriar Akter, John D'Ambra, Pradeep Ray
Modeling Quality Dynamics In It Services Management, Shahriar Akter, John D'Ambra, Pradeep Ray
Shahriar Akter
The increasing importance of information technology (IT) services in the global economy prompts IS researchers to focus on service quality dynamics to capture the critical interaction between human behavior and IT. The purpose of this study is to develop and validate a user perceived IT service quality model for mHealth using a cross-disciplinary approach. The conceptual model is rooted in the traditional cognition (service quality) – affective (satisfaction)– conation (continuance intentions) chain but explicitly identifies three primary dimensions (i.e., system quality, interaction quality and outcome quality) and eight subdimensions (system reliability, system efficiency, system privacy, responsiveness, assurance, empathy, utilitarian benefits …