Business Commons^™

Why Do Some Business Relationships Persist Despite Dissatisfaction? A Social Exchange Review, Venkata K. Yanamandram, Lesley White

Faculty of Commerce - Papers (Archive)

This paper reviews the relevant theories and marketing literature to develop a theoretical foundation for understanding the process and outcome of struggling business-to-business (B2B) customer relationships. Specifically, the paper provides a social exchange perspective of the factors that influence the likelihood of dissatisfied customers remaining in a present relationship by serving as deterrents to discontinuing the relationship. In doing so, the paper identifies the common features of, noteworthy differences among, and gaps in these theories. The paper also connects determinant factors to an outcome variable in order to explain what drives a customer in managing an unsatisfying business relationship, and …

Electronic Documentation In Residential Aged Care Facilities - A Review Of The Literature On Organisational Issues And Early Findings On Initial Conditions From A Case Study, Kieren Diment, Ping Yu, Karin H. Garrety

Faculty of Commerce - Papers (Archive)

This paper discusses the theoretical rationale for an empirical study of organisational change arising from introduction of electronic nursing documentation in residential aged care facilities. The study draws on a processual view of organisational change, which is related to the theory of complex adaptive systems. First we review existing literature on electronic nursing documentation with an organisational focus to provide a context to help outline the research aims of the present study. Then we describe a method to explore the hierarchical nature of the work environment based on the sociological theory of Institutional Ethnography. Finally we use this approach to …

Understanding Behaviour To Inform Water Supply Management In Developed Nations - A Review Of Literature, Conceptual Model And Research Agenda, Anna Hurlimann, Sara Dolnicar, Petra Meyer

Faculty of Commerce - Papers (Archive)

Water is a scarce resource in many parts of the developed world. Two solutions are possible to address water scarcity: conservation of existing resources, or the further production of water from new sources e.g. through recycling of wastewater or desalination of seawater. However, the main hurdle to implementation of many of these solutions is often viewed as a lack of public willingness to adopt these alternative water behaviours. Research in this area is therefore crucial. Yet, and possibly due to the interdisciplinary nature of such research, there is currently no comprehensive overview of what has been done before. This study …

Regional Integration In Asia And The Contribution Of Smes: A Review Of The Key Issues And Policy Imperatives, Charles Harvie

Faculty of Commerce - Papers (Archive)

Over the past decade the economies of East Asia and APEC more generally have beenincreasingly opening up their markets, and in the process have achieved significantgains in exports and economic growth. In conjunction with this increased economicintegration, there has been increased recognition by regional governments of thepotential for a substantial increase in the participation by small businesses in thegeneration of regional income, employment, exports, investment and expandedeconomic growth. Advances in information and communications technology addcredence to this potential. In addition, developing economies are especially seeingsmall businesses as potential instruments for the alleviation of poverty and regionaldevelopment. While in developed economies …

Towards An Organizational Model Of Occupational Health And Safety Management: A Review Of The Literature, Michael Zanko, Scott Burrows

Faculty of Commerce - Papers (Archive)

The enormous, tragic and largely unnoticed problem of workplace injuries and deaths continues to beset countries around the globe. Tripartite regulatory approaches to address the issues involved often place primary responsibility on employers’ management of health and safety (OHS) at the workplace. This paper seeks to ascertain how OHS management at the organizational level has been treated in the research literature.

A review of thirteen leading management journals from 1994 to 2005 was conspicuous by the absence of interest in OHS management as the subject or field of study. An examination of six leading HRM journals over the same timeframe …

Sme Development Programs: A Critical Review, Charles Harvie, Boon-Chye Lee

Faculty of Commerce - Papers (Archive)

This paper reviews and examines the arguments for government intervention in markets with the purpose of providing assistance to SMEs in a range of activities.

Are You Selling The Right Colour? A Cross-Cultural Review Of Colour As A Marketing Cue, Mubeen M. Aslam

Faculty of Commerce - Papers (Archive)

Should a marketer adopt a pancultural or a culture-specific approach in using colour in marketing? This paper reviews the psychological and sociocultural associations and meanings of colour(s) in a cross-cultural marketing perspective, and outlines its role as a marketing cue. It is argued that a cross-cultural perspective of colour research and application is imperative for developing global marketing strategies, and the cultural values, marketing objectives and desired customer relationship levels would dictate the choice of colour in corporate and marketing communications in the 21st Century. IdentifYing appropriate colour-culture clusters also facilitates the development of a colour theory in marketing.

Marketing Research For Volunteering: A Research Agenda, Sara Dolnicar, Melanie J. Randle

Faculty of Commerce - Papers (Archive)

Contributing an estimated AUD42 billion dollars a year to the Australian economy and US150 billion dollars to the USA, volunteering has become an industry sector of major importance. It has consequently attracted significant attention among researchers of various disciplines, including marketing. Nevertheless, the industry is confronted with ongoing challenges, particularly in the area of recruitment. This article provides a review of prior marketing-related studies and identifies a number of gaps in the research, such as a limitation in the past to a priori approaches to categorising volunteers, which has offered limited insight and conflicting results. The authors recommend a more …

Online Information Values For Recreational Travellers: A Review Of Online Sources In Decision Making For An Unfamiliar Long Haul Destination, Robert Grant

Faculty of Commerce - Papers (Archive)

Acquisition or purchase of travel arrangements involves an exchange of information which is theoretically suited for transfer from offline to online interaction. The ability to digitise material and ease access through searchability based on metatags (Reedy and Schullo, 2004, p 276) make the internet a potentially ideal medium for information gathering and exchange. This paper reviews the value of information sources for consumer decision making for a high involvement experience product with multiple and variable components and points to further research which help our understanding of the value of electronic networks.