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Strategies For Increasing The Sustainability Of Small Restaurant Business, Sahara J. Givens-Evans
Strategies For Increasing The Sustainability Of Small Restaurant Business, Sahara J. Givens-Evans
Walden Dissertations and Doctoral Studies
Small business owners who operate in the restaurant industry face many challenges and sometimes succumb to failures. Identifying solutions to avoid failure is important and will strengthen this community of entrepreneurs and help in terms of creating sustainability strategies. Grounded in Richard Cantillon’s entrepreneurship theory, the purpose of this qualitative multiple case study was to explore strategies small business owners in the restaurant industry use to sustain business beyond 5 years. Participants included six small restaurant business managers who survived beyond 5 years and specialized in fast-casual food service within Chicago. Data were collected using semi-structured interviews and participant reflections. …