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A General Reference Guide For Sales Managers In The Printing Industry To Aid In The Training And Development Of New And Current Sales Personnel, David E. Adam
Theses
This thesis will focus on the study of general management in the printing industry and the need f or a sales management level training program.
A reference manual was developed to help management understand the skills needed to be effective in today's highly competitive printing market/industry. This manual is also a reference to assist management in evaluating their skills, the skills of those they manage, and give them needed information to increase and develop these skills.
Many mid-size printing companies don't have rigid training programs for the white collar side of their business. Many times new hires are hired based …