Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Business
"I Think I Can…I Think I Can": The Impact Of Perceived Selling Efficacy And Deal Disclosure On Salesperson Escalation Of Commitment, Leff Bonney, Christopher Plouffe, Jeremey Wolter
"I Think I Can…I Think I Can": The Impact Of Perceived Selling Efficacy And Deal Disclosure On Salesperson Escalation Of Commitment, Leff Bonney, Christopher Plouffe, Jeremey Wolter
Christopher R. Plouffe
Salespeople have considerable autonomy in the choices they make with respect to both the types and amounts of resources they deploy in pursuing potential customer accounts and specific sales opportunities. Building from a prospect theory framework and also leveraging self-justification theory, this research reports the results of three experimental studies conducted on practicing salespeople. The experiments help shed light on several factors that might influence a critical form of salesperson resource allocation decision — the allocation of the salesperson's own ‘selling time’ which is devoted to a specific sales opportunity. Study 1 establishes that an escalation of commitment effect exists …