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Full-Text Articles in Business
Residents’ Perception And Support Before And After A Mega-Religious Event During Covid-19 In India, Devkant Kala, Dhani Shanker Chaubey
Residents’ Perception And Support Before And After A Mega-Religious Event During Covid-19 In India, Devkant Kala, Dhani Shanker Chaubey
International Journal of Religious Tourism and Pilgrimage
This study investigated residents’ perceptions, perceived risk, trust in government, and support for a mega-religious event during the COVID pandemic. The study was conducted in the setting of the Kumbh Mela, India’s largest peaceful gathering of Hindu pilgrims. The respondents in the survey rated thirty-two statements related to positive impact, negative impact, perceived risk, trust in government, and support for the mega-religious event. Levene’s test for equality of variances and an independent samples t-test were used to investigate differences in residents’ perception and support before and after the mega-religious event. The pre-event and post-event results indicate that respondents underestimated the …
Comparing Potential And Repeat Chinese Guests' Cruise Travel Intentions In Post-Covid-19, Lan Lu, Jinlin Zhao, Miranda Kitterlin
Comparing Potential And Repeat Chinese Guests' Cruise Travel Intentions In Post-Covid-19, Lan Lu, Jinlin Zhao, Miranda Kitterlin
Journal of Global Hospitality and Tourism
This study extended the theory of reasoned action (TRA) by including cruise involvement, safety protocols, and trust (stimulus-organism-response paradigm), and risk perception (the prospect theory), developing a theoretical framework to explore and compare Chinese repeat and potential guests' travel intentions, thus making great efforts to rebuilding consumer confidence and recover operation at this stage of the post-COVID-19. The results show that guests' intentions were positively influenced by their perceptions of safety protocols, trust, attitude, subjective norms, and cruise involvement, respectively. In contrast with previous studies, present results showed that perceived risk has a significant positive effect on the intention of …