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Transformation And Resilience At The University Of Redlands, James Spee
Transformation And Resilience At The University Of Redlands, James Spee
James Spee
Small, private, non-profit liberal arts universities with professional schools face threats that differ from those of large, public, and private institutions. These include threats such as low brand recognition outside a small geographic area, changes in the natural environment, and lower business school enrollments which reduce income from tuition. The University of Redlands responded to these threats by merging with a small institution in a different market and by adding a major in sustainable business and adding online delivery to its MBA program. These changes both built on the existing capacity for change and
added new sources of resilience. They …