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Influences Of Antecendent And Outcome Factors On The Speed Of New Product Development: A Study Of Sme Companies In Indonesia, Pepey Riawati Kurnia
Influences Of Antecendent And Outcome Factors On The Speed Of New Product Development: A Study Of Sme Companies In Indonesia, Pepey Riawati Kurnia
ASEAN Marketing Journal
The research’s objective is doing an empirical test toward research conducted by Menon & Lukas (2004), which generates 6 propositions of antecedent and outcome factors in the velocity of new product development. The literature theory based on theory of new product development speed (PDS) with antecendent and outcome factors. The research towards 63 respondent managers of Small and Medium Enterprises (SME) companies in Jabodetabek, Indonesia. Six propositions are developed into 6 hypotheses, which are then subject to a statistical test using LVS. Goodness-of-fit test informs that 6 hypotheses are eligible and so does the Measurement-fit test. Test towards 6 hypotheses …
Organizational Learning As Catalyst To Technological Innovation, Jongbae Kim, David Wilemon
Organizational Learning As Catalyst To Technological Innovation, Jongbae Kim, David Wilemon
Asia Marketing Journal
With rapid change and intensive competition in the global economy, the capability to capture, absorb, develop, and transfer new knowledge is a key organizational success factor. Through effective learning, companies are more likely to develop the innovation, quality, and responsiveness essential to meet the growing expectations of customers and the disruptive threats of competitors and new technologies. In the paper the role of technological innovation and its relationship to organizational learning in managing technology-based new products are examined. Several factors which can influence the rate and effectiveness of organizational learning are identified. Barriers to learning also are discussed. Finally, several …
Crm 활성화를 위한 조직관련 요인에 대한 연구, Chan Wook Park
Crm 활성화를 위한 조직관련 요인에 대한 연구, Chan Wook Park
Asia Marketing Journal
No abstract provided.