Business Commons^™

Does A New Product Development Project’S Name Influence Internal Stakeholder Commitment?, Dianna Akin

College of Business Theses and Dissertations

The purpose of this study is to explore whether a new product development project’s name and or charter effects commitment of senior management sponsors, product development team members and project leaders to the project. Leveraging signaling, internal marketing and imprinting theory to influence internal stakeholder project commitment, I executed three studies to 1) evaluate the validity of my research, 2) identify strong and weak project names, and strong and weak project charters, and 3) a 2x2 between-subjects experiment to test the main effect of project name, the main effect of project charter, and the interaction effect of project charter strength …

The Curious Case Of Capri Facewash, Nida Aslam Khan, Jami Moiz

Business Review

This case focuses on the factors that lead to the failure of new products in the marketplace. It discusses the case of Capri facewash in the beauty and personal care category in Pakistan. Capri was unable to sustain its facewash in the market mainly because of a disorganized and unsystematic marketing plan. The case highlights managerial implications and recommendations pertaining to the facewash category. It adds to product literature and will generate more lines of inquiry particularly in the South Asian region.

Open Innovation In Small And Medium-Sized Enterprises: Executive And Employee Perception Of Processes And Receptiveness, Bethany A. Davidson

Antioch University Full-Text Dissertations & Theses

This study explored open innovation activities in small and medium-sized enterprises. Most open innovation research to date has focused on large organizations; however, how large organizations engage in open innovation is very different from that of small and medium-size enterprises. The embedded design, mixed methods study utilized a survey delivered to owners or other organizational executives and employees of small and medium-size enterprises to solicit information regarding whether small and medium-size enterprises are actively engaging in inbound open innovation activities, their motivation for engaging in open innovation, and the sources they are utilizing to obtain new ideas for products and …

Two Essays On Marketing Capabilities, Hamed Mehrabi

Theses and Dissertations (Comprehensive)

A critical decision for any firm involves allocating investment to different types of marketing activities. One argument is that firms should invest resources in both explorative and exploitative activities to develop ambidexterity. Considering the extensive theoretical and practical implications of ambidexterity, several research gaps exist in this area provide opportunities for both theoretical and practical contributions. In this dissertation, I identify and explore three important research opportunities.

First, based on one argument regarding ambidexterity, firms should pursue exploration and exploitation in a balanced manner. This is even though there is little evidence confirming that being ‘out of balance’ actually hurts …

Managing The Co-Creation Of Innovation: The Influence Of Team Regulatory Style And Reflexivity On Customer Idea Selection And Innovation Outcomes, Matthew Brady Shaner

Doctoral Dissertations

The cocreation of new products with customers has been shown to be associated with higher new product quality, the development of products that more closely match customers' unmet needs, lower development costs, and faster speed-to-market (Hoyer, Chandy, Dorotic, Krafft, & Singh, 2010; O'Hern & Rindfleisch, 2010). However, little is known about the evaluation and selection process in the cocreation of innovation (Bayus, 2013). To be successful, product development teams must identify customer ideas that have the potential to both fulfill unmet market needs and be profitable for the firm. This dissertation looks at two cognitive factors related to team decision-making, …

A Dynamic Model Of Competitive Entry Response, Matthew Selove

Business Faculty Articles and Research

I develop a dynamic investment game with a “memoryless” research and development process in which an incumbent and an entrant can invest in a new technology, and the entrant can also invest in the old technology. I show that an increase in the probability of successfully implementing a technology can cause the incumbent to reduce its investment. Under certain conditions, if the success probability is high, the incumbent allows the entrant to win the new technology so that firms reach an equilibrium in which they use different technologies, and threats of retaliation prevent attacks; but if the success probability is …