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Gift Giving And The Creation Of Trust, Martin Mathews

Martin Mathews

We examine the role that gift giving plays in industrial districts and in particular the role of gift giving in the creation of inter-organisational trust. Inter-organisational exchanges in a mature industrial district are analyzed using Mauss’ theoretical framework of gift-giving, receiving and counter-giving. Actors in embedded network relationships frequently exchange gifts and favours. This gift giving is a fundamental part of the relationship. Gift giving is found to be instrumental in creating and maintaining relationships, defining group and individual identity and resolving conflicts. The originality of our findings lies in the fact that despite the ideology of the purely altruistic …