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How Can Business Analytics Induce Creativity: The Performance Effects Of User Interaction With Business Analytics, Tarek Soukieh
How Can Business Analytics Induce Creativity: The Performance Effects Of User Interaction With Business Analytics, Tarek Soukieh
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Most organizations today use business analytics systems mainly for efficiency; reducing cost by contacting the right customer, generating revenue by reducing churn, etc. Nevertheless, business analytics holds promise in generating insights and in making users more creative in their decision making process.
Analytics technology is becoming sophisticated with very advanced technical capabilities. However, behavioral aspects (i.e. user interaction) of using business analytics software have not reached the same level of sophistication. Very little research in this field discusses how to implement analytical systems and what outcomes will it produce.
We are looking at conditions that can enhance user interaction with …