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The Role Of Normative Political Ideology In Consumer Behavior, David Crockett, Melanie Wallendorf
The Role Of Normative Political Ideology In Consumer Behavior, David Crockett, Melanie Wallendorf
Faculty Publications
This study of African-American consumers living in a large racially segregated midwestern city adds to extant theory on ideology in consumer behavior by considering the role of normative political ideology in provisioning. The specific roles of traditional black liberal and black nationalist political ideologies are discussed. We conclude that normative political ideology is central to understanding shopping as an expression of social and political relations between households confronting attenuated access to goods and services, ranging from housing to food, in a setting stratified by gender, race, and class. Beyond the specifics of this demographic group and setting, we suggest contemporary …
Examining The Effects Of Strategic Marketing Initiative And First-Mover Efforts On Market Share Performance, Richard A. Heiens, Larry P. Pleshko, Robert T. Leach
Examining The Effects Of Strategic Marketing Initiative And First-Mover Efforts On Market Share Performance, Richard A. Heiens, Larry P. Pleshko, Robert T. Leach
Faculty Publications
No abstract provided.