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Full-Text Articles in Business
Mission Produce, Davis Cracknell, Kendall Moore, Salvador Lopez
Mission Produce, Davis Cracknell, Kendall Moore, Salvador Lopez
Case Studies in Agribusiness
Mission Produce's founding, growth and expansion into oversea's markets is discussed. In particular, Mission Produce's ripening centers are presented as an innovation in avocado marketing.
Panorama Meats/Western Grassfed Beef: Better Beef, Better You, Kelsey King, Gretchen Montague, Jasmine Singh, Danielle Wood
Panorama Meats/Western Grassfed Beef: Better Beef, Better You, Kelsey King, Gretchen Montague, Jasmine Singh, Danielle Wood
Case Studies in Agribusiness
Western Grasslands, Inc. started in 2001, to process and market grass-fed beef. Grass fed, though about only 1% of the US beef market, is a quickly growing market. Today, WGI markets its Panorama meat through Whole Foods and other grass-fed brands on-line.
Kiler Ridge Olive Oil Farm, David Ayala, Martin Andersen, Rudy Raimondi
Kiler Ridge Olive Oil Farm, David Ayala, Martin Andersen, Rudy Raimondi
Case Studies in Agribusiness
Gregg Bone, a Cal Tech trained engineer, is a serial entrepreneur who has started 13 successful businesses, mostly in the tech industry. After a bicycle trip through Tuscany, his wife Audrey wanted to plant 40 olive trees in their backyard, which Gregg thought would be an expensive hobby. Better to plant 835 trees on a 58 acre property near Paso Robles, CA, in 2010. Five years later Gregg modified and installed an Italian olive mill for his own olives and as a custom crush operation. As a craft olive oil business, they marketing similarly to how neighboring wineries market their …
Driscoll's: The Global Brandje, Jesus Morales, Edgar Lopez, Noah Lilien, Jack Stradley
Driscoll's: The Global Brandje, Jesus Morales, Edgar Lopez, Noah Lilien, Jack Stradley
Case Studies in Agribusiness
With a mission “to continually delight berry consumers”, Driscoll’s is the arguably the world’s largest berry company. They started as strawberry breeders, expanded in raspberries, blueberries and blackberries, and have been leaders in packaging and marketing of berries. They do not grow berries for market, but develop the nursery stock, which they provide to their growers, and market the output. They also provide theirs growers with advice and guidance on issues ranging from sustainable growing practices to labor management.
Shanley Farms: Premium Produce That People Care About, Maggie Andrada, Bryce D’ Arelli, Melissa Gurvis
Shanley Farms: Premium Produce That People Care About, Maggie Andrada, Bryce D’ Arelli, Melissa Gurvis
Case Studies in Agribusiness
When Jim Shanley retired from an executive position with a large commodity and feed company, he bought avocado farms in Morro Bay and Visalia. He soon expanded into Finger Limes and innovative marketing of his avocados.
Driscoll's: The Global Brand, Jesus Morales, Edgar Lopez, Noah Lilien, Jack Stradley
Driscoll's: The Global Brand, Jesus Morales, Edgar Lopez, Noah Lilien, Jack Stradley
Case Studies in Agribusiness
How Driscoll's grew to become the world's largest berry marketer is presented.
Firestone-Walker Brewing Company, Joe Hare, John Fitche, John Mazzilli
Firestone-Walker Brewing Company, Joe Hare, John Fitche, John Mazzilli
Case Studies in Agribusiness
Starting in 1996, Firestone-Walker Brewing Company grew to become the 16th largest craft brewer in the U.S. by 2013. Much of their success can be attributed to taking advantage of opportunities when they present themselves. Their “805” brand is an example of many factors coming together to the company’s benefit.
Tap It Brewing Company: Raising The Bar, One Pint At A Time, Alex Flint, Jordan Long, Keith Inokuchi, Meera Vyas
Tap It Brewing Company: Raising The Bar, One Pint At A Time, Alex Flint, Jordan Long, Keith Inokuchi, Meera Vyas
Case Studies in Agribusiness
Johns and Miles Gordon had started and sold a successful pet food company in Texas and decided to move to the Central Coast. Their shared love of beer led to starting Tap It as a craft brewery in San Luis Obispo. The case discusses the history of beer, the emergence of craft beer in the US, and the issues and problems a small brewery faces as it gets started.
Law Estates Wine, Devon Pitts, Cheyenne Jepsen, Will Akkaya
Law Estates Wine, Devon Pitts, Cheyenne Jepsen, Will Akkaya
Case Studies in Agribusiness
Law Estate Wine differentiates its high end wines through quality and highly personal wine tastings. Believing that word of mouth and personal experience is the best way to market high end wines, Law offers tastings only through appointments, with 4-6 people per tasting. They also submit wines to selective wine journals and competitions. This selective business model appears to be successful for this boutique (under 10,000 cases) winery.
Opolo Vineyards Sip Certification Analysis, Brett Champlin, Ashley Edwards, Megan Jonson, Sebastian Silveira
Opolo Vineyards Sip Certification Analysis, Brett Champlin, Ashley Edwards, Megan Jonson, Sebastian Silveira
Case Studies in Agribusiness
Opolo Vineyard decided to pursue a "Sustainability in Practice" certification for their winery operation. The process is discussed along with how Opolo plans to communicate what the certification means.