Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 18 of 18
Full-Text Articles in Business
Introduction To Electronic Distribution For Hotel Management, John Niser, Martha Coussement
Introduction To Electronic Distribution For Hotel Management, John Niser, Martha Coussement
John C. Niser
This book is intended for undergraduate students and professionals who seek to gain fundamental knowledge about electronic distribution as it relates to the lodging industry. The text covers a wide range of topics that are related to marketing, yield management, content distribution, payments, channel management, and networks in the context of a rapidly changing landscape.
Theoretical Justification Of Sampling Choices In International Marketing Research: Key Issues And Guidelines For Researchers, Nina Reynolds, Antonis Simintiras, Adamantios Diamantopoulos
Theoretical Justification Of Sampling Choices In International Marketing Research: Key Issues And Guidelines For Researchers, Nina Reynolds, Antonis Simintiras, Adamantios Diamantopoulos
Nina Reynolds
Sampling in the international environment needs to satisfy the same requirements as sampling in the domestic environment, but there are additional issues to consider, such as the need to balance within-country representativeness with cross-national comparability. However, most international marketing research studies fail to provide theoretical justification for their choice of sampling approach. This is because research design theory and sampling theory have not been well integrated in the context of international research. This paper seeks to fill the gap by developing a framework for determining a sampling approach in international studies. The framework is based on an assessment of the …
A Diagnosis Of Inherent Problems In Enhancing Service Quality Through Internal Marketing And Organizational Identification In Macau And Singapore Casinos, Sudhir Kale, Sangita De
A Diagnosis Of Inherent Problems In Enhancing Service Quality Through Internal Marketing And Organizational Identification In Macau And Singapore Casinos, Sudhir Kale, Sangita De
Sudhir H. Kale
With spectacular growth in demand since opening the market to foreign competition, executives within the Macau casino industry have focused their attention on enhancing capacity and opening new casino properties. Meanwhile, the Singapore casino market, barely two years old, has already produced revenues comparable to the Las Vegas Strip. Despite stellar past successes, the long-term scenario for the casino industry in both Macau and Singapore could spell trouble. Specifically, service quality stands to suffer because operators have not devoted adequate thought to their service culture and internal marketing strategy. With overall capacity in Asia slated to increase significantly in the …
Spill-Over Effects In Multi-Sponsored Events: Theoretical Insights And Empirical Evidence, Robin Pentecost, Mark Spence
Spill-Over Effects In Multi-Sponsored Events: Theoretical Insights And Empirical Evidence, Robin Pentecost, Mark Spence
Mark Spence
Schema congruency theory suggests that consumers’ judgments of a sponsoring firm’s brand, such as attitudes toward the brand, are influenced by the degree of similarity or fit between the event and the brand. In short, the better the perceived fit, the more likely that the positive associations one has with the event will transfer to the sponsor’s brand. For a variety of reasons nowadays many events are co-sponsored, hence research is required to understand the ramifications that one sponsor may have on perceptions of another sponsor’s brand. Within this study we present empirical support that: 1) perceived fit between an …
Marketing The Adventure: Utilizing The Aspects Of Risk/Fear/Thrill To Target The Youth Traveller Segment, Fabian Schlegelmilch, Claudia Ollenburg
Marketing The Adventure: Utilizing The Aspects Of Risk/Fear/Thrill To Target The Youth Traveller Segment, Fabian Schlegelmilch, Claudia Ollenburg
Claudia Ollenburg
Purpose – This research aims to investigate the importance of emotional appeals like risk/fear/thrill as main motivation to take part in adventure activities, and their possible utilisation in viral marketing. Design/methodology/approach – Quantitative and qualitative research methods have been applied. Findings – The results confirm that facing fear or challenge, leading to being intrinsically rewarded, is a main motivator. However, the aspect of fun is still fundamentally important to each activity. The youth traveller market is generally extremely responsive to viral marketing, which (through wording and visuals) creates an image of a ‘‘life-changing experience’’, ‘‘thrilling adventure’’, and similar. Originality/value – …
Curriculum To Prepare For 21st-Century Marketing Learners, Paula Hodgson, Pamela Kwok
Curriculum To Prepare For 21st-Century Marketing Learners, Paula Hodgson, Pamela Kwok
Paula Hodgson
Because they live in the 21st century, students of marketing in higher and further education are open to the challenges of ongoing changes in the business environment. Although the job market may provide indicators of their career expectations, educators need to align the teaching, learning and assessment experiences to be provided in the curriculum so that graduates are well prepared for their future careers. Marketing graduates are expected to have mastered consumer behaviour and marketing research as the top two entry-level concepts in marketing knowledge, but they are also expected to have achieved proficiency in oral and written communications, and …
Relationship Marketing And Customer Orientation Of Sales People: Learning From Banks, Nalin Abeysekera, Ananda Wickramasinghe
Relationship Marketing And Customer Orientation Of Sales People: Learning From Banks, Nalin Abeysekera, Ananda Wickramasinghe
Ananda Wickramasinghe
Selling is supremely important in marketing and considered as lifeblood in marketing. It is evident that selling based on customer orientation and relationship marketing will play a vital role in attracting and retaining more and more customers. This study, based on the Sri Lankan banking sector, aims to attempt such integration by conceptualizing the concepts of customer orientation and relationship marketing in the Sri Lankan corporate banking sector. Responses were gathered via a survey questionnaire to measure the interaction and impact on customer orientation of relationship marketing. The results show that there is a significant relationship between customer orientation and …
Transforming Nobody To Somebody: Do Transformational Leadership And Relationship Marketing Make A Difference For Sustainable Marketing?, Nalin Abeysekera, Ananda Wickramasinghe
Transforming Nobody To Somebody: Do Transformational Leadership And Relationship Marketing Make A Difference For Sustainable Marketing?, Nalin Abeysekera, Ananda Wickramasinghe
Ananda Wickramasinghe
With a complex, dynamic and fiercely competitive business environment and consumerism, sustainable relationship marketing is a hallenge that is critical for businesses. The concept of transformational leadership can be considered as the most influential over the last two decades in changing the ways that businesses are operating - in particular, in marketing their products, and attracting, delighting and retaining customers for the long run. This conceptual paper examines the relationship between transformational leadership and relationship marketing in the context of selling. In particular, the usage of trust and commitment used by both theories has been discussed extensively. Ultimately this study …
"Just" Desserts: An Interpretive Analysis Of Sports Nutrition Marketing, Joylin Namie, Russell Warne
"Just" Desserts: An Interpretive Analysis Of Sports Nutrition Marketing, Joylin Namie, Russell Warne
Russell T Warne
Straddling the boundary between “junk” and not, sports nutrition is unique among processed foods. Between-meal snacks full of refined carbohydrates, sugar, sodium and even caffeine, qualities that render foods “bad” and off limits in other contexts, these products are consumed during the “work” of organized leisure, and increasingly as part of everyday life by non-athletes. Masquerading as healthy food, with ingredients, flavours and consumption patterns suggestive of children’s candy and adult desserts (Douglas, M. (1972). Deciphering a meal. Daedalus, 101(1), 61–81; James, A. (1998). Confections, concoctions, and conceptions. In H. Jenkins (Ed.), The children’s culture reader (pp. 394–405). New York: …
The Google Online Marketing Challenge And Distributed Learning, Ron T. Brown, Kendra S. Albright
The Google Online Marketing Challenge And Distributed Learning, Ron T. Brown, Kendra S. Albright
Ron T. Brown
Stagnant perceptions continue to persist in the general public regarding the services libraries offer. LIS research suggests an increased need for marketing, yet LIS programs and students may not view marketing as core to the degree. The Google Online Market- ing Challenge (GOMC), a global competition for online marketing, was incorporated into two LIS courses to build skills in project management, industry analysis, marketing, and search engine optimization. A qualitative analysis was conducted to investigate whether they perceived the marketing project as relevant to their courses and degrees. A model was created to represent the factors that had an impact …
Enacting Change In Strategic Marketing Decisions: The Role Of Regulatory Focus In Teams, Jelena Spanjol, Leona Tam, William Qualls, Jonathan Bohlmann
Enacting Change In Strategic Marketing Decisions: The Role Of Regulatory Focus In Teams, Jelena Spanjol, Leona Tam, William Qualls, Jonathan Bohlmann
Leona Tam
No abstract provided.
Commentary: The Role Of Food Culture And Marketing Activity In Health Disparities, Jerome Williams, David Crockett, Robert Harrison, Kevin Williams
Commentary: The Role Of Food Culture And Marketing Activity In Health Disparities, Jerome Williams, David Crockett, Robert Harrison, Kevin Williams
David Crockett
Marketing activities have attracted increased attention from scholars interested in racial disparities in obesity prevalence, as well as the prevalence of other preventable conditions. Although reducing the marketing of nutritionally poor foods to racial/ethnic communities would represent a significant step forward in eliminating racial disparities in health, we focus instead on a critical-related question. What is the relationship between marketing activities, food culture, and health disparities? This commentary posits that food culture shapes the demand for food and the meaning attached to particular foods, preparation styles, and eating practices, while marketing activities shape the overall environment in which food choices …
Attitudes Toward And Behavioral Intentions To Adopt Mobile Marketing: Comparisons Of Gen Y In The United States, France And China, Rebecca Wells, Catherine Kleshinski, Terence Lau
Attitudes Toward And Behavioral Intentions To Adopt Mobile Marketing: Comparisons Of Gen Y In The United States, France And China, Rebecca Wells, Catherine Kleshinski, Terence Lau
Terence Lau
No abstract provided.
Bringing Your Brand To Life, A Chicago Ideas Week Affiliated Presentation, Laurence Minsky
Bringing Your Brand To Life, A Chicago Ideas Week Affiliated Presentation, Laurence Minsky
Laurence Minsky
Presented the process for developing the brand foundation elements and then the co-presenters discussed the development of the brand foundation for Midtown Athletic Case as a case study.
A Trination Analysis Of Social Exchange Relationships In E-Dating, Sudhir Kale, Mark Spence
A Trination Analysis Of Social Exchange Relationships In E-Dating, Sudhir Kale, Mark Spence
Mark Spence
More than half a billion users across the globe have availed themselves of e-dating services. This chapter looks at the marketing and cross-cultural aspects of mate-seeking behavior in e-dating. We content analyzed 238 advertisements from online matrimonial sites in three countries: India (n=79), Hong Kong (n=80), and Australia (n=79). Frequencies of mention of the following ten attribute categories in the advertiser’s self-description were established using post hoc quantitative analysis: love, physical status, educational status, intellectual status, occupational status, entertainment services, money, demographic information, ethnic information, and personality traits. Past research on mate selection using personal ads and the three countries’ …
Globalization, Reterritorialization, And Marketing, Sudhir Kale, Natalina Zlatevska
Globalization, Reterritorialization, And Marketing, Sudhir Kale, Natalina Zlatevska
Sudhir H. Kale
Accelerated globalization has dramatically altered the ways in which people consume, work, gather information, play and define their identity. Most extant discourse on globalization, particularly in the business discipline, ignores the impact of globalization on the identity of those affected. One of the key characteristics of globalization is deterritorialization; the severance of social, political, and cultural practices from their native places. Deterritorialization potentially destabilizes people's identity. In response, individuals will undertake activities and behaviors which help them "reterritorialize" and restore their sense of identity. This phenomenon has interesting implications for researchers as well as practitioners.
A Trination Analysis Of Social Exchange Relationships In E-Dating, Sudhir Kale, Mark Spence
A Trination Analysis Of Social Exchange Relationships In E-Dating, Sudhir Kale, Mark Spence
Sudhir H. Kale
More than half a billion users across the globe have availed themselves of e-dating services. This chapter looks at the marketing and cross-cultural aspects of mate-seeking behavior in e-dating. We content analyzed 238 advertisements from online matrimonial sites in three countries: India (n=79), Hong Kong (n=80), and Australia (n=79). Frequencies of mention of the following ten attribute categories in the advertiser’s self-description were established using post hoc quantitative analysis: love, physical status, educational status, intellectual status, occupational status, entertainment services, money, demographic information, ethnic information, and personality traits. Past research on mate selection using personal ads and the three countries’ …
Cultural Landscape In Mongolian Tourism, R Buckley, Claudia Ollenburg, L Zhong
Cultural Landscape In Mongolian Tourism, R Buckley, Claudia Ollenburg, L Zhong
Claudia Ollenburg
The Mongolian steppes and their nomads, horses, herds and gers form a cultural landscape which is the region’s icon attraction, the central image in Mongolian marketing, the key feature of its flagship tourism products, and the most heavily commoditized component of its industry. In other Mongolian landscapes, and also in the steppes of neighboring regions and the grasslands of Africa, Australia, and North America, natural and cultural heritage are treated as separate attractions. The concept of cultural landscape is heavily used in a World Heritage context, has a significant role to play in the global tourism industry, and deserves further …