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Marketing

Education

1978

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Full-Text Articles in Business

A Survey Study Of Employer And Student Interest In A Possible General Marketing Program At Snow College, Ephraim, Utah, Rick L. Dove May 1978

A Survey Study Of Employer And Student Interest In A Possible General Marketing Program At Snow College, Ephraim, Utah, Rick L. Dove

All Graduate Plan B and other Reports, Spring 1920 to Spring 2023

There are many definitions of distributive education. Lucy Crawford defines distributive education as follows:

Distributive education is a vocational instructional program designed to meet the needs of persons who have entered or are preparing to enter a distributive occupation or an occupation requiring competency in one or more of the marketing functions. It offers instruction in marketing, merchandising, related management and personal development. (Crawford & Meyer, 1972, p. 2)

Crawford and Meyer call distributive education "the people-center member of the vocational education family" (1972, p. vii) . Distributive education is a program of instruction for those who are interested in …