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Marketing

Education

Utah State University

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Full-Text Articles in Business

A Survey Study Of Employer And Student Interest In A Possible General Marketing Program At Snow College, Ephraim, Utah, Rick L. Dove May 1978

A Survey Study Of Employer And Student Interest In A Possible General Marketing Program At Snow College, Ephraim, Utah, Rick L. Dove

All Graduate Plan B and other Reports, Spring 1920 to Spring 2023

There are many definitions of distributive education. Lucy Crawford defines distributive education as follows:

Distributive education is a vocational instructional program designed to meet the needs of persons who have entered or are preparing to enter a distributive occupation or an occupation requiring competency in one or more of the marketing functions. It offers instruction in marketing, merchandising, related management and personal development. (Crawford & Meyer, 1972, p. 2)

Crawford and Meyer call distributive education "the people-center member of the vocational education family" (1972, p. vii) . Distributive education is a program of instruction for those who are interested in …


A Study Of The Interest In An Expanded Distributive Education Program At Bountiful High School, Donald Koenig May 1976

A Study Of The Interest In An Expanded Distributive Education Program At Bountiful High School, Donald Koenig

All Graduate Plan B and other Reports, Spring 1920 to Spring 2023

Distributive education is concerned with the preparation of individuals for entry and advancement in careers in marketing and distribution. The field of distribution includes the following 19 occupational specializations:

a. Advertising Services

b. Apparel and Accessories

c. Automotive

d. Finance and Credit

e. Floristry

f. Food Distribution

g. Food Services

h. General Merchandise

i. Hardware, Building Materials, Farm and Gcirden Supplies and Equipment

j. Home Furnishings

k. Hotel and Lodging

I. Industrial Marketing

m. Insurance

n. Personal Services

o . Petroleum

p. Real Estate

q. Recreation and Tourism

r. Transportation

Distributive education is a sub-field of vocational education. Meyers, Crawford, …