Business Commons^™

The Mullet Coffee Shop And Tap House Business Plan, Baylor K. Bumford

Honors College Theses

This is a full business plan for a coffee shop and beer establishment in the city of Austin, Texas. Austin is the fastest growing city in the United States and an epicenter for both the coffee and brewery industries. Utilizing industry analysis, macro-environment analysis, marketing and financial research and personal interviews with twenty-seven potential customers in the area, a business plan of sufficient rigor to attract financing from a bank or investor has been prepared.

Social Impacts Of Robotics On The Labor And Employment Market, Kelvin Espinal

Dissertations, Theses, and Capstone Projects

Robotics have been introduced into the workplace to perform tasks that human beings have traditionally fulfilled. Complementing or substituting human labor with robotics eliminates human involvement in functions attributable to hazardous environments, heavy lifting, toxic substances, and repetitive low-level tasks. On the other hand, they are meant to be more efficient and cost-effective, saving money, time, and labor. However, since the introduction of robotics in the workforce, societal opposition has been towards this branch of technology in fear of losing employment, wages, and purpose.

Previous studies have reported an overarching societal fear that adopting robotics in the workplace and industry …

Artists In Legacy-Land: Endowing Foundations To Balance Market And Philanthropic Activity, Lucas Mischler

MA Theses

In this paper, artist-endowed foundations are examined to assess the direct and indirect impact of their philanthropic activity on the art market. Beginning with an overview of historical and contextual variables paving the way for private philanthropy in the 20th century, specific case studies are analyzed--established foundations, as well as varying formats for smaller foundations, that illustrate the symbiotic relationship between the art market and artist-endowed foundations. Emphasis is placed on the newfound popularity of artists establishing foundations, and securing legacy, within their lifetimes rather than upon death, as this has the potential to yield the best results. Best practices …

Precast Concrete Manufacturing Business Plan, John F. Will Jr.

Construction Management

The Central Coast of California has been under development since the Great Recession of 2008. Throughout this development, there has been an exceedingly high demand for precast concrete products, specifically in the civil sector of the construction industry. These products are being utilized by more and more by contractors around the world. This demand has emerged from the lack of concrete product manufacturers in this region of California. This project introduces a business plan for a new precast concrete product manufacturer by the name of J.W. Concrete Products LLC. The objective of this business plan is to reflect the benefits …

Testing Efficiency In Nhl Betting Markets, Charles Luxton, Joshua Spizman, David Moore

Honors Thesis

The efficiency of markets is a prominent topic in the field of finance. Market efficiency has been thoroughly examined across many subsectors of finance; however thus far, existing research has sparsely covered the increasingly prominent sports betting market. This market is currently valued at roughly $10B per year (Grandview). In this article, we evaluate the efficiency of sports betting markets, using NHL betting lines and results from 2015-2020 to create a multivariate probit model which tests the market’s efficiency. Using a multivariate probit model to identify NHL money line bets with a relatively high probability of success compared to their …

How Punxsutawney Phil’S Predictions Affect The Stock Market: A Groundhog Day Analysis, Jessica Cuna Zamora

CMC Senior Theses

With its roots dating back to 1887, Groundhog Day has cemented itself as a beloved American holiday where people gather to see if Punxsutawney Phil will predict 6 more weeks of winter, or an early arrival of spring. Utilizing the data and methodology framework from Shanaev, Savva, and Fedorova (2021) to test if Groundhog Day predictions have any effect on S&P 500 returns, this paper revisits and revises the analysis in attempt to replicate and improve the original findings with a dummy-variable regression while controlling for other calendar anomalies. Additionally, this study expands the original analysis by including two new …

Propuesta De Un Modelo De Plan De Mercado. Caso De Estudio : Empresa La Hacienda Sopó S.A.S, Ubicada En El Municipio De Sopó Cundinamarca, Luisa Fernanda Miranda Flórez, Juan David Moreno Contreras

Administración de Agronegocios

La presente investigación tiene por objeto formular un plan de mercado para la empresa La Hacienda Sopó S.A.S. como mecanismo para determinar el grado de satisfacción de los clientes; partiendo del marco teórico que orienta desde su definición misma al cumplimiento de objetivos y metas definidas por la empresa, a través de acciones sinérgicas de planeación estratégica que llevan a navegar sobre una estructura diseñada, que sirve de herramienta para definir estrategias que permitan la focalización y fidelización de clientes y un plan de acción para su implementación. Para tal fin se realiza investigación cuantitativa, descriptiva, mediante la aplicación de …

‘The Robinhood Effect’ - Digital Technology In Global Financial Markets And Its Effects On Investor Decision Making, Ben Steib

Honors Theses

We are currently experiencing a revolution that is larger, arguably, than the industrial revolution, it’s the Internet, also known as the World Wide Web. The Internet has transformed how we live — how we talk, how we work, how we go about our daily business, and how we manage our finances on a global and individual level. In the late 1990s, an investor would search the World Wide Web and, within seconds, find 3,372 websites with the term "investment,” today, the same search for “investment” yields 1,860,000,000 results. Today, as proven with GameStop and other popular ‘meme stocks,’ social media, …

Market Structure And Quality Of Service: Investigating Oligopolies And The Quality Of Nursing Home Care In California During The Covid-19 Pandemic, Tessa Ireton

Senior Independent Study Theses

Quality-of-service outcomes in nursing homes are of great social and human importance. However, especially during the COVID-19 pandemic, consistently maintaining markets with high quality care has been a pervading issue in the American nursing home industry. Furthermore, the industry is strongly characterized by oligopolies, a market structure that literature indicates may be less compatible with quality service than competitive markets. With this paper, I aim to investigate the possible intersection of oligopolist market structures and the quality of nursing home care during the COVID-19 pandemic. I start by describing quality of care in nursing homes, particularly during the COVID-19 pandemic, …

Estudio De Mercado De Frutas Exóticas Colombianas, Caso Copoazú Theobroma Grandiflorum En San Francisco California, Sthefanny Cathalina Meneses Quiroga

Administración de Agronegocios

Uno de los atractivos Colombianos a nivel internacional es la gastronomía, dentro de ella, las frutas, hortalizas, raíces y de más ingredientes utilizados en su creación, haciendo que este atractivo abra mercados internacionales, incentivando las exportaciones de productos Colombianos, entre ellos las frutas las cuales por sus singulares características como el color, textura, sabor y valores nutritivos, han hecho de estos los principales productos de exportación en Colombia. Pro Colombia (2012), indica que Colombia es el noveno país en producción de frutas, a causa de la diversidad de agricultura y a la ubicación geográfica Colombiana, lo cual facilita los procesos …

Análisis De La Eficiencia En La Administración De Recursos De Las Eps-S Para El Periodo 2016-2018 Por Medio De Un Análisis Envolvente De Datos (Dea), Ivan Hernando Albarracín Parra

Economía

El análisis de la administración de los recursos por parte de las EPS-S entre 2016 y 2018 se desarrolló con el fin medir la eficiencia técnica de estas entidades en el marco de ley estatutaria en salud y, las lógicas de que este derecho se garantiza en un mercado regulado. La metodología elegida es el análisis envolvente de datos, que permite revisar el comportamiento de una serie de variables de entrada -inputs- frente a los resultados -outputs, utilidades- de las entidades en cada año. Los resultados que arroja el modelo evidencian que la ineficiencia se ha venido agravando de forma …

Returns To Buying Winners And Selling Losers: A Look At Cryptocurrencies, Daniel Walker

CMC Senior Theses

This paper is, to my knowledge, one of the first ever to examine the effectiveness of price momentum trading strategies applied to cryptocurrencies. Using aggregate OHLCV (Open, High, Low, Close, Volume) data on cryptocurrency pairs from Poloniex, Bittrex, and Bitfinex, I apply Jegadeesh and Titman’s classic -month/-month momentum trading strategy, reporting annual returns with and without incorporating trading fees. Portfolios are resampled daily, weekly, and monthly, testing lookback and holding periods ranging from one day to one year. The results show that trading cryptocurrencies using momentum strategies derives returns that rapidly increase the more often portfolios are resampled, with the …

The Market At Work, Patrick Flynn

Honors Projects

I believe my project will be the best project for me using both of my majors. It is a great way for me to take some of the knowledge I learned here at BGSU and apply it to a real life scenario I could pursue in future years. Investing at a young age is very important to help raise a lot of money for my retirement, something that I am learning right now in class. People coming out of college usually aren’t very concerned with investing at such a young age. I want to take advantage of this opportunity that …

Three Essays On Capital Structure And Product Market Interactions, Ying Zheng

Theses and Dissertations

Capital structure can have important consequences for firm value. High leverage increases firms’ probability of bankruptcy, and is shown to be the primary cause of financial distress. As suggested by a strand of literature on capital structure and product market interactions, high leverage is costly because financial weakness could induce unfavorable actions by product market participants such as customers and competitors. While the costs of high leverage are well documented in the extant literature, little is known on the factors that influence the costs of high leverage. This dissertation addresses this gap in the literature by examining how the costs …

Have Traditional Auction Houses Been Affected By Online Ones?: The Case Of Phillips And Paddle8, Heejae Chung

MA Projects

There is always a strong demand for high quality art and collectibles. With the analysis of the case study and the interviews with experts from different auction houses, this paper will show whether the traditional auction markets have been affected by online ones.

Phillips is taking a strong hold over the middle market. In particular, Phillips’ Contemporary art department is known for focusing on younger artists, which represents lower prices than other areas. To compare in a fair way in terms of price and genre of artworks, Phillips’ Contemporary Art Day Sales in New York from 2006 to 2016 will …

Quantifying A Mining Investability Quotient To Mitigate Junior Mining Investment Risk, Jonathan Mickey Merguerian

Open Access Theses & Dissertations

Uncertainty and risk are inherent features of investing in mineral exploration ventures. Investors rely on qualitative and quantitative analysis to evaluate risk of capital. The distinction between risk and uncertainty pertaining to mineral exploration is that risk is an opportunity for loss and uncertainty can be described as the range of probabilities that some condition may occur (Rose, 1987). Stakeholders rely on a combination of investment conferences, risk analysis equations, press releases, financial reports, and investment research to determine if an investment potential. J. M. Cozzolini developed a formula for Risk Adjusted Value (RAV) of an exploration venture. The study …

Analysis Of Market Demand And Quality Of Infant Toddler Care Programs In Missoula, Montana, Jennifer A. Keller

Undergraduate Theses, Professional Papers, and Capstone Artifacts

In order to test the hypothesis that there are not enough high quality infant toddler care programs in Missoula to meet the demand of the market, creating an opportunity for a local child care provider to open a high quality infant toddler program as part of the child care services that they offer, an observational study of the current infant toddler care programs in Missoula, Montana was conducted. Spirit at Play, a child care center in Missoula, Montana, is evaluating the current child care market in Missoula to see if, and how many, quality infant toddler programs are being offered …

Financial Risk Management: A Case Study Of The 2010 Winter Olympic Games In Vancouver, Canada, Jillian R. Shoop

Recreation, Parks, and Tourism Administration

Businesses take risks to progress a company forward, but management of that risk is essential for success. Companies can quickly identify early warning signs by creating an ever-evolving financial plan, which also strengthens the company’s vision, mission, goals, and objectives. The purpose of this study was to conduct a case study in financial risk management of the 2010 Vancouver Winter Olympic Games. The organization was evaluated based on an instrument created by the researcher to examine the Vancouver Organizing Committee’s financial risk management plan. The study showed that the Vancouver Organizing Committee created efficient management plans for potential risks and …

The Chinese Social Enterprise: A Global Phenomenon With Chinese Characteristics, Amanda Jingtong O'Malley

Honors Theses

Social entrepreneurship, a concept that integrates business strategies with achieving social goals, is gaining traction in China. However, it is a distinctly Chinese variant of an approach exported by Western entrepreneurs. The purpose of this thesis to is analyze the Chinese social enterprise by identifying China’s socioeconomic and political forces that create the unique environment in which this trend is taking root. By examining how these factors are changing in China’s progressively more market economy, I conclude that key characteristics of the Chinese social enterprise are also shifting in response—moving from a civil society- originated model to a market‐based social …

Toward Understanding The Subcultural Mosaic: Fragmentation Of The Culture And The Symbiotic Interplay Of The Market And Subcultures, Emre Ulusoy

Theses and Dissertations - UTB/UTPA

This study brought to light the need for a more nuanced analysis and approach for understanding the observed tendency toward eclectic, fragmented, and paradoxical subcultures in contemporary society. It was critical to explore the impact of market hegemony and the response of subcultures to this hegemony leading to the development of contemporary subcultural sensibilities. The central purpose of this research was to develop a theory of subculture that accounted for the fragmentation observed in contemporary culture, and how this fragmentation influences subcultures leading to fragmentation within subcultures. To this end, using in-depth interviewing, netnography, and participant observation, I investigated the …

Intensity Of Adoption Of Direct Marketing Strategies Among Fruit And Vegetable Farmers In Tennessee, Carey Ann Wolanin

Masters Theses

Consumer interest in fresher foods has increased over the past few years and has stimulated the growth of direct-to-consumer outlets. Tennessee currently hosts many types of direct food outlets, including farmer markets, CSAs, roadside stands, and pick-your-own operations. Using data from a 2011 survey of Tennessee fruit and vegetable producers, factors associated with the percentage of sales fruit and vegetable producers make through direct-to-consumer outlets or intensity of adoption of direct-to-consumer marketing strategies are evaluated using fractional logit and logit regressions. Findings suggest that the percentage of sales a producer makes through direct-to-consumer outlets is associated with farmer age, the …

Anheuser-Busch And The Eu, Keith Tolbert

Undergraduate Theses and Capstone Projects

The following paper provides analysis of Anheuser-Busch, its current position within the European Union (EU), and its opportunities/threats that exist in the EU. Included is background information about Anheuser-Busch containing its products, financial condition, and major competitors within the EU. I have provided extensive analysis o f the areas of concern for Anheuser-Busch in the EU as well as recommendations for the company to consider. The major market for opportunity covered is Germany. Anheuser-Busch is not a current competitor in Germany, however, possible expansion opportunities into the country is addressed. Additionally, a realistic outlook of Anheuser-Busch’s future other EU countries …

Is There A Market For A Multicultural Bridal Magazine In The U.S.?, Delores Dalrymple-Williams

Seton Hall University Dissertations and Theses (ETDs)

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A Content Analysis Of Advertising In Magazines Directed At United States And United Kingdom Seniors, Ray Markham Smith

Theses and Dissertations in Business Administration

The seniors (55+) market is a growing, attractive market. While this market represents almost one-fourth of the total population in the United States and is slightly higher in the United Kingdom today, this segment is projected to grow to approximately one-third of the population over the next quarter century.

Relative to their proportion of the total population, seniors, and especially women, have historically been underrepresented as general advertising models. When seniors are portrayed, they are often used in supporting roles or in a negatively stereotyped manner. While the aging process is associated with declines in mental and physical capabilities, and …

A Follow-Up Of Weber State College's Cash Register Training Graduates, Curtis W. Youngman

All Graduate Plan B and other Reports, Spring 1920 to Spring 2023

As mass merchandising has become an important part of our American way of life and as competition has increased, marketers have recognized the need for a positive public image. Many retail store managers are now evaluating all inside selling activities to determine locations within the store that contribute to improved customer relations. The checkout station is considered one of the best areas for effective customer relations since the checker-cashier is of~en the only employee the customer contacts while shopping and since all customers must leave through the checkout area in many stores. Retail store managers recognize the need f or …